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Why Self-Indulgence Can Be a Good Thing for Your Writing
Despite how much writing can be a pleasurable hobby, there are a staggering amount of “don’ts” that writers are told to avoid in order for their work to be viewed as “good.” Don’t use adjectives. Don’t give any exposition ever. Don’t use clichés or tropes because X audience is tired of them.
Don’t do this, don’t do that, on and on, until you stop and realize that, if you choose to not do all of the things you’re not supposed to do, well… you wouldn’t get much writing done, would you? There’d be no wiggle room for it.
Making the Leap — 4 Things I’m Learning About Full-Time Freelance Life
One of my favorite television shows of all time is The Office.
If you’ve never seen it, it has all the fixings of the stock corporate workplace: drab decor, underwhelmed employees, bland work, and a cringey-yet-lovable manchild as a boss.
It was a show that spoke to those in cubicleland.
Part of what made people fall in love with The Office was not just its ability to portray touching moments in a mundane setting, but also its documentary-like film style that allowed characters to speak directly to the audience about their lives in this all-too-familiar setting.
Trello as an Editorial Calendar : How To Make It Work
Last Updated: May 28th, 2019
Managing an editorial calendar is a bit like the horror of herding kittens or trying to nail gelatin to a wall.
A frustrating and seemingly impossible task.
When I set up Craft Your Content, I got to experience this joy—with not only our own editorial calendar but also a dozen client calendars.
I figured out pretty quickly that we needed a solution that was more robust than the Google Spreadsheet, steno-pad planner, and wing-and-a-prayer method I had been using for my own editorial process.
Wing-and-a-prayer is not only unprofessional, it also causes a lot more headaches than it is worth.Continue reading
“He Cannot Choose But Hear” – Engaging Your Audience Through Storytelling
He holds him with his glittering eye—
The Wedding-Guest stood still,
And listens like a three years’ child:
The Mariner hath his will.
— from ‘The Rime of the Ancient Mariner,’ Samuel Taylor Coleridge
In the age of information, how do we choose to communicate?
The answer is… in the same way as we have done for thousands of years.
Humans tell each other stories.