About Craft Your Content - Craft Your Content

About Craft Your Content

We Help You Make Your Own Words Even Better


(aka We Help You Improve Your Writing and Craft)

You and I both know that writing is a craft. It’s a craft we spend all our time researching, perfecting, and creating...yet it somehow never feels finished.

There was one thing I found missing in the world of writing: the camaraderie.

It was the “You & I” part that I mentioned above.

While we know there are other writers out there, doing the same things and dealing with the same endless cycles, it can sometimes feel like you’re all alone.

Our Story

I’m Elisa Doucette, Founder of Craft Your Content. I’m a lover of language, always interested in where words come from and what history is behind them.

I've spent years (okay, almost two decades) writing my own articles and posts, working in the world of content marketing before it was a world we all knew about. As the rough and tumble world of bloggers transformed into a motley crew of professional writers and creatives, the mission to improve began.

Enter the elusive “editor.” Enter the boring grammar rules I didn’t want to follow. Enter the misguided help that resulted in changing my words and opinions into theirs.

I created Craft Your Content because, well, I was over this narrative.

I was tired of hearing frustrated writers at all levels, living in fear that they were getting stripped out of their own writing. I wanted the teamwork, and I wanted to go beyond just being fellow writers. I wanted to build a community, create a safe space (where you may hear the occasional cuss word, just warning you), and help give writers the confidence to finally feel that “ah-ha” moment.

To feel like your time, research, dedication to and perfection of your craft was worth every single moment spent behind your keyboard.

Learn more about Elisa (that's me!) here.

Want to learn more about us? Sign up for The Writing Rundown, and we'll send our best writing resources
and content fortnightly - straight to your inbox!

What We Do

In a world that is every-(wo)man-for-(her)himself, writing doesn’t have to be.

Our team knows those thoughts swirling around in your head because we’ve been there, too. We know what it’s like to second guess your work, to feel overwhelmed with deadlines and consistency, to wonder if it’s all really worth it, and to feel the surge of anxiety every time you press that “Publish” button.

The thing that Craft Your Content does differently than other editors is that we partner with you.

We want to be creative collaborators who help you to craft content that works for you, is high quality, and lets you release tension rather than live with it.

Our team offers empathy and banter in place of cold-editing and impersonal communication. We offer two-way conversation, not just critiques.

We work with you, not against you.

As a trusted partner in your writing and creative endeavors, we provide two different levels of support to professional writers and entrepreneurs who have a goal of rising above the noise of online content and make their own words, their own craft, even better.

Our first level of support offers:

  • Courses and Community where you can work alone or in groups to improve your writing and get the results you crave.

Want a more one-on-one approach? We offer that as well. 

Our second level of support offers:

  • Proofreading, Content Editing, Content Management, Content Strategy, and Writing Coaching for those who are looking to achieve their maximum performance, go beyond superficial successes, and dig deep with our team of witty yet talented individuals.

Meet the CYC Team

A collaborative like this does not run on the power of any individual. We have an accomplished team of writing experts and business pros who are at the ready to work with members and clients to make their words exceptional.

Arnela Gonzales

Graphic Design & Social Media

Chris Angelis

Senior Content Editor

Caroline Johnson

Content Writer

D.T. Yates

D.T. Yates

Content Editor

Elisa Doucette

Founder
Client Strategy & Coaching

Erika Rasso

Executive Assistant & Director of Development

Giselle Sproule

Content Editor

Joaquin Roman

Copy Editor

Julia Hess

Podcast Editor

Nathan Winfrey

Content Writer

Nick Labonté

Content Writer

Melissa Lewis Grimm

Senior Copy Editor

Melody Boggs

Content Editor 

Sarah Ramsey

Content Writer & Editor 

What We’re Passionate About

We help writers who are looking to bring their writing to "the next level", are in the process of creating a brand, or want to use high-quality content promote a business. We love entrepreneurs, seasoned professionals, and anyone who is trying to upgrade their writing game. 

We work with writers who want to focus on the quality and authority of their writing. We don’t offer generic instructions and don’t believe in a one-size-fits-all approach.

At the heart of it all, we care most about you as a human being.

Our team recognizes that you need to be your most genuine and authentic self, and we are firm believers in helping you do that. Rather than changing your voice or sacrificing your ideas in favor of perfect prose or correct grammar, we help make you (and your own words) even better.

While of course SEO and other “fun” details are important, we believe that they are all secondary when you are able to craft content that is good.

You can read more about our promise to our clients in our Editor’s Creed. 

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Elisa's advice and counsel as an editor has proven invaluable as she has a deep understanding of both the business implications of content as well as what makes good writing in the first place. Since we started working together, my brand presence has increased by an order of magnitude.

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Taylor Pearson

Essayist, Author, Entrepreneur

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Elisa and the CYC team have been such a gift to me in my pursuit to tell my business's story. I honestly think if it weren't for Elisa, I would not have been able to get the courage or words to land a writing gig I was excited about, nor the accountability and forward progress to keep it.

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Carrie McKeegan

Greenback Expat Tax Services, Columnist at INC

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We had a new business meeting with the head of marketing for a huge company and he said that he thinks our marketing/thought leadership (particularly the Medium publication) is some of the best he's ever seen. I attribute much of that to the editing help CYC has given us.


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the ready

Sam Spurlin

Managing Editor at The Ready

Craft Your Content provides accountability, support, expertise, and gives you our dedication.
All that we ask is that you give us your dedication, in return.


Welcome to the CYC family. We’re glad you’re here.

As a bonus for reading all about us, we want to share one of our most helpful starter resources with you. If you find yourself struggling to find your voice and vision, we’re here to show you how.

Our FREE 10-Day Course helps you define what you want to say, and how you want to say it. Like building up a personal resume of the “why” behind your craft.

You’ll also receive our fortnightly newsletter, filled with tips on how to write content that captures your voice. 

We may be biased, but this is one you’re not going to want to miss. 

As a bonus for reading all about us, we want to share one of our most helpful starter resources with you. If you find yourself struggling to find your voice and vision, we’re here to show you how.

Our FREE 10-Day Course helps you define what you want to say, and how you want to say it. Like building up a personal resume of the “why” behind your craft.

You’ll also receive our fortnightly newsletter, filled with tips on how to write content that captures your voice. 

We may be biased, but this is one you’re not going to want to miss.

Disclaimer: We do make money when you click various links and offers, through their affiliate programs, including Amazon Service LLC Associates. There is NO increased cost for you, and sometimes we're even able to swing some sweet affiliate deals for our audience. It is important you know, we'd promote these resources even if we didn't make money from them. Which is why you can choose to purchase and show us some love, or just do business on your own. No hard feelings.