Elisa Doucette - Founder and Executive Editor
Elisa has worked for over a decade creating compelling content and writing for various businesses and publications. A frequent contributing writer, podcast guest, and event speaker, her work has been featured in The New York Times, The Boston Globe, Forbes, Yahoo! Small Business, The Shine Network, The Huffington Post, and Brazen Careerist among others. She spends most of her time consuming unnatural amounts of coffee, tea, red wine, microbrews, bourbon…pretty much anything liquid and delicious. With no home base, she travels the planet looking for great stories to live, interesting tales to share, and new ways to make words sexy. When she’s not drinking her way around the world, she is likely curled up with her Kindle, devouring a new book.
I believe in this principle, even though it isn’t always the popular opinion: Great writing must be your foundation for popular and authority-building content. Marketing tricks and tactics can get eyes on your site, and you can optimize and analyze for every button and metric – and you should absolutely consider them if you want to be serious about writing online or for an audience. But if what you have to say and how you say it are not well-thought out and presented, your audience will not care.
Location: Aberdeen, Scotland
Most Read Book: The History of the Decline and Fall of the Roman Empire by Edward Gibbon and The Rosie Project by Graeme Simsion
Favorite Story to Tell: Up to the age of 30, I had never lived outside the state of Maine or traveled further than Canada. Then, I landed a gig that put me on a one-way flight, with a shiny new passport, to live for six months in Bali, Indonesia. In my first three weeks living abroad, I got into a fight at a club, held hostage in a taxi, was robbed, and finally thrown off the back of a motorbike when we were hit head-on – ending in three surgeries on my knee. I managed to power through and have some badass scars to prove it. Been traveling ever since. This is either extreme confidence or complete idiocy. The jury is still out.