Articles - Craft Your Content

How To Build and Maintain Reader Trust

Ever clicked an article that captures your interest and then abandoned it partway through? Even dismissed it entirely? Perhaps the headline promised something compelling, but the content didn’t deliver. Maybe the subject was something dear to your heart, but the writing came across as ill-informed or overly biased.

There are a whole host of reasons readers give up or reject an article. Poor flow. False promises. Off-putting walls of text. Untrustworthy or meaningless sales blurb. It’s easy to unintentionally write content that isn’t engaging, especially on unfamiliar subjects. Worse is falling into the trap of employing tricks to stand out from an ocean of posts on a trending topic.

The good news is you don’t have to be that writer. Follow the tips in this article to find techniques to keep your readers hooked to the end, build trust in your words and, more importantly, avoid common pitfalls.

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bertrand russell writer

5 Ways Bertrand Russell Can Help You Become a Better Writer

Feeling self-conscious, struggling to translate your thoughts into words, or just not being able to write consistently. If you’re a writer, you’ll be familiar with all of these issues.

The craft of writing is something we shape and hone over a long period of time. Often, the enormity of this task causes us to shudder. “How can I get to that level?” is what we often ask ourselves when reading the work of greats such as F. Scott Fitzgerald and James Joyce.

While it’s incredibly difficult to hit such heights, striving to reach them is a noble task and gives us the potential to create great things.

Taking inspiration from the work of master thinkers can provide writing help to take us to the next level. Often, their musings can be applied to our writing in order to make it more thoughtful, more challenging, or simply better-written.

Take Bertrand Russell, for example: a British philosopher with an unconventional outlook on life. Growing up in Victorian England in the late 19th century, society was firmly entrenched in old-fashioned ideas of class and religion. 

But the young Russell rebelled against such notions.

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8 Things in Your Writing That Make You Look Dumb (Even Though You’re Not)

Not everyone is an obsessive grammarian; that would be an absurd expectation. But we all have to write to communicate, and no one wants to look dumb, especially if you’re writing for work or self-promotion.

Some common habits in writing for social media, email, corporate communications, blog posts, and marketing materials can make you look like an amateur—even if they’re not technically incorrect.

Few readers are combing through your work for typos, misspelling, or forgotten commas. But most will notice traits that just make your voice feel off.

As an editor, I recognize these habits as non-writers’ efforts to write professionally—and I empathize. Readers, however, won’t think that far into it. They’ll take weak writing at its face and assume the ideas behind it—your ideas—are weak as well.

Here are some common issues I see in everyday content that make writers seem out of touch—and what to do instead to elevate your written communication.

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writing persuasive content

3 Ways To Write Authentic and Persuasive Business Content

Writing for a business seems simple … at first.

You hit publish and then, you wait. And you wait.

And then, you wait a little more.

Weeks go by without any response, until eventually you hit “delete” and start again.

It is shocking how little engagement we business owners get from all the hard work we put in when we don’t get it right.

Articles and experts advise that we outsource the work to professional copywriters; however, it’s an extra expense most small businesses want to avoid, if possible.

While hiring a professional to write copy for your site is proven in most cases to lead to more sales, you don’t have to break the bank in order to get good copy.

The good news is, you can avoid the expense of hiring someone altogether by writing it yourself.

In this post, I’ll share with you all the things I learned through my personal experience with writing for my business: what worked, what didn’t. 

I’ll give you concrete tips on how to be authentic and persuasive and get tangible results from your efforts.

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