On the surface, copywriting and fiction writing may seem like wildly different things, with completely unique tool sets. Copywriting is often practical, information-driven, and concise, while fiction can be verbose, emotional, and highly stylized.
However, there are many elements that fiction and copywriting have in common. They both need to be engaging, memorable, and attention-grabbing. They both need to know their audience, have a consistent message and voice, and stand out amongst other writings.
Whether you’re a professional copywriter, a fiction writer who writes copy as a day job, or a business owner or other professional who writes their own copy, fiction techniques can help teach you how to make your copywriting captivating, relatable, and highly effective—and can help you reach your target audience in the best way possible.