Have you worked with a bad editor before?
One of the first conversations we have with too many clients is that they are apprehensive to hand their writing over to another absolutist who will strip their words. In the past, their editors would rigorously hack their work to pieces, barely leaving a semblance of the original author.
This works well in university writing labs and academic journal offices, but not so well for the conversational and personal nature of online publishing and content marketing.
When I created Craft Your Content, and began cultivating my our company philosophy, I wanted to make sure that my team felt the same way I did about our clients’ work. That we are here to help make great writing even better.
So I drafted this little memo to my team. An oath, of sorts, that they take (or more appropriately, read; I have not had anyone pledge via video Skype yet….but IDEAS!) when they join our team.
Originally posted September 15, 2014. – Updated March 24, 2016
Elisa Doucette is a freelance writer and editor who currently travels the world looking for great stories to live, interesting tales to share, and new ways to make words sexy. She has worked for over a decade creating compelling content and writing for various businesses and publications, including her popular column on Forbes called Shattering Glass. She is the Founder and Executive Editor here at Craft Your Content.