Victoria MacDonald is a writer, public relations expert, and social media influencer. A rough start in life, and her partner, Scott, being seriously injured in a helicopter incident, left her battling severe depression and had both of them trying to figure out how to make ends meet, especially since they had just purchased their dream fixer-upper home on a cliff overlooking the northeast coast of Scotland. Fortunately, Scott had a knack for websites and design, and started a money tips brand—but he needed content. Victoria’s first article was about how to save money when buying bananas, but the real win was noticing how this silly creative outlet gave her a bit of a boost from the black dog she was fighting. She started her own blog, full of funny anecdotes about her daily life, named greatHerday.
Coupled with her work to build a following on social media, greatHerday took off, and before long, she and Scott were being invited on media trips and promotions all over the UK and beyond. Eventually, they renamed the website The Aye Life (as Scott was not well-represented in the “Her” part of their previous brand). With their work promoting their own brand to a following of over 50,000, and the destinations they traveled to, local businesses started approaching them for help with design, social media, and public relations (PR)—and they opened The Aye Agency, a digital and PR firm specializing in grassroots campaigns and personality-rich content.Continue reading
Tucker Max is a New York Times best-selling author, producer and screenwriter, entrepreneur and publisher, and occasional blogger. His first book, I Hope They Serve Beer in Hell, not only hit No. 1 on the Times list, but was also made into a major motion picture; it, and Max himself, are also credited with founding the modern literary genre known as “fratire.”
But in 2012, Max retired publicly from telling tales of drunken debauchery, in his book Hilarity Ensues. Since then, he has gone on to found the wildly successful publishing company Scribe Writing (formerly Book in a Box)—which helps entrepreneurs and authors write, self-publish, and market their own best-sellers (their tagline is brilliantly “we turn ideas into books”)—and ghostwrite Tiffany Haddish’s best-selling memoir The Last Black Unicorn.Continue reading
Scott Barry Kaufman, Ph.D., is a cognitive scientist interested in the development of intelligence, creativity, and personality. He is an author with multiple titles on his bookshelf, including Ungifted: Intelligence Redefined; Twice Exceptional: Supporting and Educating Bright and Creative Students with Learning Difficulties; Mating Intelligence Unleashed: The Role of the Mind in Sex, Dating, and Love; The Psychology of Creative Writing; and my personal favorite, Wired to Create: Unraveling the Mysteries of the Creative Mind. In addition to conducting research, lecturing as a professor, and writing or editing over half a dozen books in the past decade, he is also a prolific essayist at publications and websites like Scientific American, Psychology Today, The Atlantic, and Neurohacker Collective.
Though much of his work is often characterized by redefining and understanding intelligence, he staunchly advocates for doing this in a way that also celebrates the creative and innovative. Through his work as the scientific director of The Imagination Institute in the Positive Psychology Center at the University of Pennsylvania and his leadership in co-founding The Creativity Post, among the many projects he advises on or leads, he is constantly looking for new and interesting ways that intelligence, creativity, and personality complement and align in ways that can lead to meaning and even some happiness.Continue reading
Shakira Pressley is a screenwriter, producer, and actress with a specialty in and love for all things animated. With a bachelor’s degree in digital filmmaking and video, she has written for such television shows as “Keller Nation” and Cartoon Network’s “Craig of the Creek.” In addition to TV work, she has also worked on CMF at Cannes’ award-winning short films like “4H,” “Margaret Mage,” and “Rainbow Roller Rink.”
Like most writers in Hollywood, when she isn’t creating storylines and plot twists, she’s acting or providing voice talent to get her work out to audiences. As she notes on her website, she’s “just a person attempting to do adult things so that I can have a job that allows me to do kid things.”Continue reading