Companies and brands are expected to be everywhere online to engage audiences wherever they are. You have to think about blog and website articles, social media, visuals, and video content.
That can mean dumping a ton of resources and effort into your marketing. It could also mean a disjointed brand image if you or your team are working separately on strategies for each medium.
Thoughtfully repurpose content—especially around your best ideas—to squeeze the most value out of every idea and ensure a cohesive, comprehensive strategy.Continue reading
Are you thinking of publishing your book as an eBook and in print just because you believe those are your best options?
If you answered yes, then you might need to change that strategy.
Even though these two formats are more obvious, there’s a different format that allows you to reach more people and sell more copies, whether you’re a professional writer or an entrepreneur. This format has become more popular in recent years due to its accessibility and convenience, and the market is growing rapidly.Continue reading
To write every day is a useful but predictable piece of advice for aspiring writers.
From Jodi Picoult to Haruki Murakami, authors often associate a successful writing career with daily writing. It’s a useful tip because it’s practical, conventional, and easy enough to understand.
This advice, however, teaches you to value only the quantity of your writing—to measure only how many blog posts you can publish in a week, or how many articles you can submit in a month.Continue reading
Writing during a vacation might initially sound like a great idea: Having a lot of free time, being in a relaxed environment, and enjoying unusual settings must be great for inspiration. And inspiration is good for writing, most authors would agree. But are writing and vacationing really compatible?
As with virtually anything else related to writing, it’s all a matter of balance. There are neither evident answers, nor easy solutions.
For many authors, combining writing and vacationing might connote an image of someone dragging a laptop to the beach, then ignoring everything and everyone around them to focus on writing.
There are several reasons why this might be unproductive, if not fail altogether: Most typically, it would involve ignoring the people you have traveled with. Few things can increase tension more rapidly than ignoring your friend, family, or partner during a vacation.
But even if you’re vacationing alone, this kind of head-on immersion in writing can cause a lot of stress. You’re basically ordering yourself to be productive, setting high expectations: “You’re on vacation, with tons of free time,” the little voice in your head keeps nagging you, “therefore, you must write a lot. No excuses.”
Such scenarios are recipes for disaster. In most cases, you could end up fighting with your loved ones and produce substandard work—if any at all.
But there is good news: It doesn’t have to be this way!Continue reading