Are you thinking of publishing your book as an eBook and in print just because you believe those are your best options?
If you answered yes, then you might need to change that strategy.
Even though these two formats are more obvious, there’s a different format that allows you to reach more people and sell more copies, whether you’re a professional writer or an entrepreneur. This format has become more popular in recent years due to its accessibility and convenience, and the market is growing rapidly.Continue reading
Do you feel like your writing is not nearly as good as it should be? One of the most viable solutions to this problem is to take part in a writing contest. Although this approach might seem strange, writing contests are beneficial to writers of all levels of experience.
With the topic inspiration provided by many contests, you can work your way to being a more versatile and established writer. However, the most beneficial part is that people in the writing industry will read your work and give valuable feedback.
When, where, and how will an audience read your content?
You might be an engaging writer with a valuable message, but your writing will miss the mark if you fail to consider the context in which readers find it.
Context isn’t a new concept in good writing, but it’s probably never been more important than it is with digital media.Continue reading
We’ve all had the saying “content is king” thrown at us by some marketing guru’s blog, e-book or webinar series. The phrase originated in an essay by Bill Gates in 1996, where he explained that content will make the majority of money on the internet, just as it did in previous forms of broadcasting.
Since then, the phrase has dictated the behaviour of brands and marketers online like a religious text.
(I wonder whether it would have if someone other than Gates had made the claim?)
While he was certainly correct in his statement, content is now not the only driving force in successful branding and marketing.
People have caught on to the content game, so something else is now needed to distinguish excellent branding from average marketing. This is particularly true for brands trying to engage younger people on social media.
That “thing” is context.