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Category Archives for Marketing & Publishing

pitching mistakes

The 5 Biggest Mistakes I’ve Made While Pitching

When I began writing freelance, I’d already been writing for my blog for a few years. I knew there would be a learning curve because writing for yourself is completely different from writing for another publication. 

To prepare myself, I participated in a few workshops and was mostly interested in the lessons about the best ways to pitch, since I’d never done it before. After gaining as much insight as I thought was necessary, I set out on my endeavor as a freelance writer. 

I quickly realized trial and error were better teachers than any class. 

There were so many things I learned from actively pitching. In this post, I’ll share with you the five major mistakes I made, and how the experience helped me hone my skills. If you want to perfect your own pitching strategy, feel free to use my tips as a “cheat code” so you don’t make the same mistakes I did!

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traditional vs self publishing

Traditional vs Self Publishing: Pros and Cons

You finished writing a book. Awesome! You then went through the editing process and now you’re exploring your publishing options. At this point, you may be asking yourself, “Should I choose traditional or self publishing?”

Just to make sure we are all on the same page, let’s quickly define both publishing methods. 

Traditional publishing refers to having your book published through a company (a publishing house) that deals with all aspects of the process, from preparing the book for publication to dealing with marketing and promotion.

On the other hand, self publishing is when you, the author, arrange everything, from formatting to marketing. You might still hire a freelancer—for instance, to design a cover—but you basically control the entire process.

Now, many people might think that the question “traditional or self publishing?” is not a true dilemma, for two reasons: Firstly, these people assume everyone should opt for traditional publishing because it’s just “better,” in some undefined way; secondly, because they assume that since publishing houses are so picky about accepting manuscripts, you’d be mad not to publish your book traditionally, if you have the chance.

However, it’s not quite that simple—few things in life are!

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How To Use Amazon as Your Author Portfolio

Amazon has more than 3.4 million books on its virtual shelves with new books being added every five minutes. With that kind of clout in the publishing world, it’s the perfect place to establish an author portfolio. 

Your author portfolio is a central location that showcases all the books you have published and which are available to purchase on Amazon, as well as books to which you have contributed in some fashion.

Whether you are a traditionally published book author, an independently published book author, or a not-yet-published book author, you can turn Amazon into your author portfolio and use it to sell more books and more of your writing in general. If you do it right, you might end up on the famous authors list

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The Do’s and Don’ts of Asking for a Book Review

Whether you’re published traditionally or independently, from the moment your work is publicly available, someone can review it. Reviewing is an integral part of publishing. And so is asking for a review.

If your work is available for sale online, having reviews can really make a difference in your sales. Think of it from the reader’s perspective: A book with hundreds of reviews is more likely to attract your attention than one with three or four reviews.

As a result, most authors—whose name isn’t Stephen King and who lack an army of marketers—try to find readers who would be kind enough to review their book. However, asking for a review isn’t a simple process; you can’t just ask for it the way you ask someone if they like chocolate (who wouldn’t, but I digress).

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