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writing persuasive content

3 Ways To Write Authentic and Persuasive Business Content

Writing for a business seems simple … at first.

You hit publish and then, you wait. And you wait.

And then, you wait a little more.

Weeks go by without any response, until eventually you hit “delete” and start again.

It is shocking how little engagement we business owners get from all the hard work we put in when we don’t get it right.

Articles and experts advise that we outsource the work to professional copywriters; however, it’s an extra expense most small businesses want to avoid, if possible.

While hiring a professional to write copy for your site is proven in most cases to lead to more sales, you don’t have to break the bank in order to get good copy.

The good news is, you can avoid the expense of hiring someone altogether by writing it yourself.

In this post, I’ll share with you all the things I learned through my personal experience with writing for my business: what worked, what didn’t. 

I’ll give you concrete tips on how to be authentic and persuasive and get tangible results from your efforts.

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How Writers Can Use a Business Journal to Achieve Their Goals

Let’s be honest, the world of writing and entrepreneurship can be lonely, confusing, and sometimes downright difficult and scary. 

It’s hard to stay motivated and inspired all the time, no matter how experienced you are.

Writing and entrepreneurship each have their unique challenges. 

On the one hand, as a writer, you need to master the craft not only of writing, but the type of writing you do. 

And on the other hand, as an entrepreneur, you need the skills to build and grow your business, such as marketing, getting clients, and managing finances. 

It’s easy to get caught up in one and ignore the other. But to build a business and be successful, writers and entrepreneurs have to combine these two mindsets and skill sets. 

Imagine asking two strangers to get married. And then expecting them to be compatible, uplift each other, and be successful. (No pressure.) 

The reality would likely be very different. 

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writing myths

The 5 Myths That Can Stop You From Becoming a Successful Writer

Smell that? Yeah. Hearsay. Myths. Or as I like to call it, gibberish. Light a candle, quick! It reeks.

Unfortunately, myths about writing are a thing. And for full-time writers like yours truly, the old urban legends tend to peep their ugly noggin out from behind the sofa every now and again. 

Don’t let them put you off! 

Let it be known, as a warning; the sad truth is, there will always be some writing myth out there that will attempt to kick the ladder from under your feet. Things like needing a stack of startup cash and a wealth of qualifications, having to be a member of the “grammar police” or a workaholic, and always having to seek paid work to start a writing career. 

I quit my office job in 2015 to become a full-time writer, and I’m here to tell you that writing for a living is very possible, given you side-step the myths, hearsay, and speculative jargon I’m about to tell you about.

The writing gods from the future sent me to warn you about these threats … I kid you not!

Come on, I’ve got you. 

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5 Useful Habits You Need as a Professional Writer

Now that your business has grown and more money is coming in, there’s one thing that may be giving you a headache as a professional writer:

How to cope with a workload that’s growing and expanding on a daily basis at an alarming rate.

Not only do you have to respond to emails, pay bills, maintain your website, manage your social media accounts, resolve technical issues, keep your books, and manage your taxes, you also need to write regularly.

Gone are the days of having lots of time for your family and friends because you now work very long hours every day, including weekends. To make matters worse, you also sleep a lot less and are mentally and physically tired most of the time.

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