Writing is not a standalone profession. It involves many creative skills in addition to being able to put words on paper. Creating written content such as blog posts, sales copy, articles, and other forms of writing involves skills like research, photography, videography, editing, and more. As a writer, you’ll need to be able to do more than just write if you want to grow in your career.
It takes a lot to become established as a writer. Many professionals worked on their craft for years before achieving success. This is because when they started their careers, they hadn’t worked on building the skills necessary to market themselves as a business. Instead, they probably started out with paid writing jobs, trying desperately to grow their client list as they struggled to pay their bills.
One of the major reasons writers struggle is that they do not see their writing as a business. When you manage your writing as a business, you should draw up a business plan that includes how you will build your skills and business. Work hard,and invest in your business by learning complementary skills, and you’ll be on your way to growing in your writing career.Continue reading
Ever wondered what writing coaches actually do?
Okay, let me take a wild guess.
You understand what football coaches, career coaches, business coaches, relationship coaches, or even life coaches do.
But even though you’re a writer, you’ve always been puzzled about writing coaches.
And you may be wondering:
Good news: You’re in the right place to get answers to all your questions.Continue reading
Writing for a business seems simple … at first.
You hit publish and then, you wait. And you wait.
And then, you wait a little more.
Weeks go by without any response, until eventually you hit “delete” and start again.
It is shocking how little engagement we business owners get from all the hard work we put in when we don’t get it right.
Articles and experts advise that we outsource the work to professional copywriters; however, it’s an extra expense most small businesses want to avoid, if possible.
While hiring a professional to write copy for your site is proven in most cases to lead to more sales, you don’t have to break the bank in order to get good copy.
The good news is, you can avoid the expense of hiring someone altogether by writing it yourself.
In this post, I’ll share with you all the things I learned through my personal experience with writing for my business: what worked, what didn’t.
I’ll give you concrete tips on how to be authentic and persuasive and get tangible results from your efforts.Continue reading
Let’s be honest, the world of writing and entrepreneurship can be lonely, confusing, and sometimes downright difficult and scary.
It’s hard to stay motivated and inspired all the time, no matter how experienced you are.
Writing and entrepreneurship each have their unique challenges.
On the one hand, as a writer, you need to master the craft not only of writing, but the type of writing you do.
And on the other hand, as an entrepreneur, you need the skills to build and grow your business, such as marketing, getting clients, and managing finances.
It’s easy to get caught up in one and ignore the other. But to build a business and be successful, writers and entrepreneurs have to combine these two mindsets and skill sets.
Imagine asking two strangers to get married. And then expecting them to be compatible, uplift each other, and be successful. (No pressure.)
The reality would likely be very different.Continue reading