Is Andrews, Author at Craft Your Content

All posts by Is Andrews


“He Cannot Choose But Hear” – Engaging Your Audience Through Storytelling

He holds him with his glittering eye—
The Wedding-Guest stood still,
And listens like a three years’ child:
The Mariner hath his will.

— from ‘The Rime of the Ancient Mariner,’ Samuel Taylor Coleridge

In the age of information, how do we choose to communicate?

The answer is… in the same way as we have done for thousands of years.

Humans tell each other stories.

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