Melissa Lewis Grimm, Author at Craft Your Content

All posts by Melissa Lewis Grimm

digital fatigue

The State of Reading in 2018: Digital Fatigue’s Effects on Content Creation

Creating effective content that engages your audience is key in this day and age where people consume so much information digitally. However, it is also becoming more difficult each day, as the average reader gives only 15 seconds of their attention to an article. People tend to “skim” long-form content and blog posts instead of digesting paragraph after paragraph of text.

People are getting tired of consuming content through the same types of format, so they are looking to other options for reading. More and more people are choosing paper books instead of e-readers because, although paper books are long-form content, they aren’t as harsh on the eyes as digital devices and provide a much-needed break from glowing screens. Sometimes, people simply like to hold the real thing instead of reading text from a device.

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The Guilt-Free Guide to Vacationing for Entrepreneurs

It’s that time of year again. We’ve stuffed our bellies full of turkey with all the trimmings, and now the hustle and bustle of the holiday season is upon us.

You might be thinking about how great it would be to take some well-deserved time off from the daily grind. But can you?

Does simply thinking about taking time off make you break out in a cold sweat, worrying about all the work that won’t get done while you’re offline? Do you feel guilty when you’re not working or at least thinking about your business?

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Writing and Publishing for Entrepreneurs: The Why and the How

Has anyone ever told you that you could write a book? A lot of famous entrepreneurs have answered “yes” to that question and chosen to go through with writing one.

Think of Timothy Ferriss, who wrote The 4-Hour Work Week. His book challenged the idea of a traditional workweek by explaining how people could be more productive in fewer hours per week instead of working grueling hours year after year.

Oprah Winfrey overcame an extremely difficult childhood to become one of the biggest success stories of all time. She has used multiple media platforms to build an empire, and among her many achievements is authoring a number of books.

Steve Wozniak, co-founder of Apple, Inc., changed the world of technology by pioneering the personal computer revolution. He, too, is an author.

Arianna Huffington, co-founder and editor-in-chief of The Huffington Post, invented a new kind of digital medium and has one of the most well-known blogs in the world. She has written a ton of books, on topics ranging from redefining what it means to be successful to corporate greed.

Entrepreneurs often write blog posts about their business and services, but they may not think of themselves as authors.

Publishing a book can change that and set them apart from the crowd.

How would writing a book prove you’re a stand-out entrepreneur?

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Handwriting Versus Typing: The Best Method for Writing

It’s hard to believe that people still handwrite at all these days; we tend to rely on computers to do everything because they make it so easy.

I write articles on my laptop, though I do take a few notes here and there on paper.

And yet, I am a big fan of handwriting. I could be one of its groupies or the president of its fan club.

I remember learning how to write in cursive in elementary school, but I’ve often wondered if “kids these days” still learn that. (Wow, I sound like an old, evil villain from “Scooby-Doo.”)

In fact, the Common Core Curriculum Standards no longer require that students learn cursive handwriting in school, although some states have chosen to continue teaching it.

If typing is so ingrained in our lives, why should we even consider handwriting our content anymore?

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