When you write for yourself, it is tempting to overlook falling short of your goals. You don’t risk being chewed out by a supervisor or letting down a team, and no one has to know you haven’t produced as much content as you were planning.
The flexibility that comes from being your own boss is freeing and might be a major reason why you chose this path to begin with. But if you take too much advantage of this freedom, you will begin to suffer from a lack of production, leading to a lack of income—which, ironically, restricts your freedom.Continue reading
The word “philosophy” means to be a friend of wisdom; to become wiser. In this context, a philosophy of writing refers to understanding and reflecting on your writing, with the goal of improving it. This inevitably entails questioning possible preconceptions and changing your mind.
Let’s start with one such assumption: What is the first image you conjure up when you hear words such as “writer,” “author,” or “writing”? Likely, you would give a description such as “a person using a typewriter,” “a notepad and a pencil,” or “a person using a laptop.”
These are all perfectly valid and understandable responses. We often use such images to convey the concept of writing—indeed, on this very page you are now reading. The thing is, such images focus on writing as an activity, not as a process. In other words, they emphasize those parts of textual production that are related to practicalities: outlining, typing, or editing.
In a way, approaching writing only as an activity—that is, focusing only on its practical aspects—conditions us to forget about what precedes these practical stages. We often talk about the right time to write or how much one should write per day, and for good reason: These are crucial aspects of writing. But they’re not the only ones.Continue reading
Companies and brands are expected to be everywhere online to engage audiences wherever they are. You have to think about blog and website articles, social media, visuals, and video content.
That can mean dumping a ton of resources and effort into your marketing. It could also mean a disjointed brand image if you or your team are working separately on strategies for each medium.
Thoughtfully repurpose content—especially around your best ideas—to squeeze the most value out of every idea and ensure a cohesive, comprehensive strategy.Continue reading
Just in case you’re panicking, let me assuage your fears right away: No, it doesn’t matter if you don’t know how to play chess or knit. In fact, when it comes to knitting, to me it appears as something only slightly less complicated than quantum mechanics.
The crux of the matter—and the reason this post is important to any writer looking to improve their craft—is how a seemingly irrelevant activity or hobby can help you with your writing.
In my case, that unexpected source was chess. For someone else, it might be knitting, gardening, playing guitar, or crafting origami.
As I have mentioned in the past about sensory writing exercises, before an author writes about anything at all, they first need to experience the world around them.Continue reading