Companies and brands are expected to be everywhere online to engage audiences wherever they are. You have to think about blog and website articles, social media, visuals, and video content.
That can mean dumping a ton of resources and effort into your marketing. It could also mean a disjointed brand image if you or your team are working separately on strategies for each medium.
Thoughtfully repurpose content—especially around your best ideas—to squeeze the most value out of every idea and ensure a cohesive, comprehensive strategy.Continue reading
Just in case you’re panicking, let me assuage your fears right away: No, it doesn’t matter if you don’t know how to play chess or knit. In fact, when it comes to knitting, to me it appears as something only slightly less complicated than quantum mechanics.
The crux of the matter—and the reason this post is important to any writer looking to improve their craft—is how a seemingly irrelevant activity or hobby can help you with your writing.
In my case, that unexpected source was chess. For someone else, it might be knitting, gardening, playing guitar, or crafting origami.
As I have mentioned in the past about sensory writing exercises, before an author writes about anything at all, they first need to experience the world around them.Continue reading
Perfectionism is a psychological characteristic that makes you want to do everything in a perfectly orderly manner. There are a lot of people who consider themselves perfectionists, and everything they want to do should be just perfect.
Being a perfectionist may seem to offer a number of benefits such as being more organized and having an eye for detail, which in many professions is very important.
However, such a trait has its drawbacks. Perfectionism can also hamper your productivity in a number of ways.Continue reading
The notebook is such a classic part of the writer persona that nearly every single stock image with the keyword “writer” has a notebook in it.
And why not? They’re useful. Daydreaming is a crucial part of the writing process, and you’ve got to put those down somewhere or they’ll get away from you.