Trello as an Editorial Calendar : How To Make It Work

Last Updated: May 28th, 2019

Managing an editorial calendar is a bit like the horror of herding kittens or trying to nail gelatin to a wall.

A frustrating and seemingly impossible task.

When I set up Craft Your Content, I got to experience this joy—with not only our own editorial calendar but also a dozen client calendars.

I figured out pretty quickly that we needed a solution that was more robust than the Google Spreadsheet, steno-pad planner, and wing-and-a-prayer method I had been using for my own editorial process.

Wing-and-a-prayer is not only unprofessional, it also causes a lot more headaches than it is worth.Continue reading

The Simple Scheduling Hack To Find More Time To Read

“Your GoodReads account is like my aspirational reading.”

For a minute, I was flattered, thinking my friend was gushing at my discerning tastes and brilliant literary selections.

“How do you read so much?!”Continue reading

What Would It Look Like If I Started Replying to Queries and Pitches With GIFs?

I receive a lot of pitches and queries for submission here at Craft Your Content, for my own writing, and on a number of the client websites we help to manage.

Most days, going through these submissions is a highlight for me.

I love finding pieces that are genius and should be published and read. I adore finding pieces that need a bit of work, but I know are going to be pretty damn amazing after some polishing. I even enjoy working on pieces that have a great story and concept, but need a lot of heavy lifting to get it ready for public consumption.Continue reading

How Writing Shapes Thought

Writing allows you to get your thoughts out of your head and onto paper or an electronic device.

When we write, our goal is to express our vivid thoughts in a disciplined manner. The images that we see in our head must be verbalized in a manner that brings them into a reality.

Look at George R.R. Martin. A Song of Ice and Fire, also known as Game of Thrones was about a vast world that existed only within his mind. His imagination created this huge world full of magic, political scheming, and hundreds of characters interwoven into an epic story.

Now what does he have?Continue reading