You’ve heard every piece of advice about how to make your business more visible. And yet, you keep stalling over the cheapest and easiest way to build that visibility: keeping your website updated with regular blog posts.
What’s holding you back? I can hear you now: “I am not a writer! I am a doer!” Guess what? You don’t have to be a writer to keep a blog for your business.
Moreover, you also won’t have to hire anyone to do it for you. No one knows your business and your customers better than you do, so you’re the best person to write for your business.
I can assure you, if you have all that knowledge in your head, you can make this knowledge flow through your fingers and keyboard onto the screen and onto the World Wide Web, which is the right place for it to be, as people look for everything online.
Even if you are a small local business owner, you must be searchable to attract new customers, engage with the existing ones, and build trust for your brand.
Last month I wrote 40,000 words writing blog posts, freelance SEO projects, and resumes—I set myself a target of producing high-quality content for my clients each month, and I intend to deliver that target 12 months throughout the year, every year, undisputedly.
Anything less than that would leave me disgruntled. What’s fascinating is that when a deadline nears, the thought process loosens up, and the words flow more loosely.
A wave of adrenaline kicks in, and I begin to make better decisions under pressure.
I come up with the goods.
What sort of image comes to mind when you picture a public relations (PR) professional?
Perhaps you envision a glamorous life, filled with high-profile events and parties or long days spent bopping from client meeting to client meeting in sky-high heels. Unfortunately, most movies and TV shows get PR completely wrong.
Here’s a more accurate image of a day in the life of a PR professional: head down, at a computer, tap-tap-tapping away at the keyboard.
Most people think because PR professionals work to attract the attention of the media that we aren’t doing much writing ourselves, but that simply isn’t true.
With nearly a decade of experience in the PR industry, first at a hospital, then at a tourism bureau, and now as the CEO of Jessica Lawlor & Company (JL&Co) working with my own clients, I know first-hand just how much time I spend each day writing.
Spoiler: It’s a lot.
Review. Criticism. Feedback. Three words that scare many writers. It’s arguably human nature to feel alarmed when someone points out mistakes and shortcomings. Most of us learn to cope with criticism.
But how many authors realize that writing a review can actually help their own writing?
I have worked with countless reviews as a writer-reader—the two are a bit like the concept of space-time; two facets of the same underlying reality. In other words, I have written reviews for others, and I have read reviews written by other authors.
As a result, I have realized that writing reviews can be an enlightening experience.