Category Archives for Articles
A Writer’s Work Is Never Done: The Quest for Perfection
I often get mad at myself when I don’t do something perfectly. It’s part of my perfectionist nature. I tend to be that way with many things, including in my work as a freelance proofreader and writer, and my job as a stay-at-home mom.
Even making pasta can get me upset. If I cook it a minute too long, I’m so disappointed with myself. And that’s saying a lot, because I am not a good cook. But there are a few meals that I make surprisingly well, and I want them to come out perfectly every time.
Many writers are perfectionists. Rewriting can be done so many times that it starts to drive a person bonkers. Writers often think they have left out something important in a piece, and it’s difficult to convince them to let go of the work and publish it.
Retrain Yourself to Make the Most of Feedback on Your Writing
Create. Measure. Improve. Repeat.
If you run your own business (or you’ve created your own app or software as a service), you may be familiar with the process of feedback loops — you create a product, study how it performs, determine any opportunities for improvement, and then implement the changes. This process might happen a few times before your product is at a point where you don’t need to make changes constantly.
So many organizations use feedback loops, whether it’s at the production level, the team level, or the customer service level. Having some type of loop of information can help a business make meaningful changes within their company and provide the best product possible.
What a Content Producer Is and Why Your Business Needs One
It’s been almost two years since I started at Craft Your Content and I’ve probably had more titles than any of my fellow editors. That’s not to say I’ve been promoted a bunch of times; it’s actually because Elisa and I struggled to find the right words to describe what I do.
I started out as a proofreader and copy-editor. In that role, I proofed copy for our blog and our clients before it went into the formatting and publishing stage. I liked that role but I wanted to do more.
How Good Writing Can Build a Great Business
Can I be honest with you? Maybe share a little work frustration with you in confidence?
I hate it when people who are super smart and really good at their jobs say, “Oh, it’s just communications. Anyone can do that. How hard can it be?”
Unless your job is being a communications expert, chances are it’s going to be really hard for you to do it well.
Or to corrupt a Star Trek quote: “Dammit, Jim, I’m a doctor, not a social media expert.”