Category Archives for Marketing & Publishing
6 Secrets to Writing Guest Posts That Editors Love
You’ve probably heard that your business and brand stand to gain a lot when you write guest posts. But maybe you’re at the point where it feels like editors have ganged up to reject all your guest-post pitches.
Getting your guest posts published doesn’t have to be so difficult.
Let’s look at those rejections from another angle: Most likely, you’ll discover that these editors are sending you a message. To understand that message, just take a step back and review everything you’ve been doing, strategically.
Let’s start at the beginning. What exactly is a guest post?
How To Write Content Both Search Engines and Humans Will Love
One of the biggest challenges that professional writers face is the struggle between writing content that is good enough to rank on search engines and sounds natural for their human readers to grasp.
The prospect of search engine optimization (SEO) has evolved constantly with time. Do people still believe in and practice the “Content Is King” principle or is it now just a bygone tactic in its slow demise?
6 Tips for Crafting Effective Newsletters
Newsletters can be painful to think about and difficult to write, but they don’t have to be.
Many people tasked with writing a regular newsletter feel that it’s difficult to find fresh content. Others don’t have the time to think through their content.
Then there are instances where there’s so much information that can be added, it gets difficult for entrepreneurs to streamline content for the best impact.
My experience with newsletters has been with nonprofit organizations and service providers, so in the following tips, those are the types of clients I most often refer to.
However, any organization that sells products, services, or support for a cause can use newsletters both as an effective marketing tool and method to stay in touch with customers.
Don’t Shy Away From Self-Promotion: The Case for Making Public Relations a Priority
Entrepreneurs wear many hats—no surprise there.
Planning, budgeting, customer service, emailing, writing, invoicing, marketing—the list is endless. However, there’s one key responsibility many content creators and marketers tend to neglect: public relations (PR).
Believe me, I get it. As the founder of Jessica Lawlor & Company (JL&Co), a boutique communications agency I started in 2016, PR is the last task I want to think about when I have a laundry list of to-dos to keep my business afloat.
However, with nearly a decade of PR experience, I know firsthand the importance of developing stories and sharing them with the media. I’m well aware of the power that a successful PR campaign can have on a business.