Newsletters can be painful to think about and difficult to write, but they don’t have to be.
Many people tasked with writing a regular newsletter feel that it’s difficult to find fresh content. Others don’t have the time to think through their content.
Then there are instances where there’s so much information that can be added, it gets difficult for entrepreneurs to streamline content for the best impact.
My experience with newsletters has been with nonprofit organizations and service providers, so in the following tips, those are the types of clients I most often refer to.
However, any organization that sells products, services, or support for a cause can use newsletters both as an effective marketing tool and method to stay in touch with customers.