Category Archives for Entrepreneurship
4 Signs You May (Desperately) Need a Content Manager
It happens to the best, most well-intentioned of us.
You start a blog for your website to help boost your marketing goals, and you begin writing often. But writing on the daily (or even on the weekly) can become quite taxing when you’re also running your own business, especially if your blog is helping you find more of that business.
You then decide to bring some writers onto your team. With the (wo)manpower to fuel dozens of articles a month, without necessarily relying on your own personal time investment, you’re working your way toward becoming a content-producing boss and killin’ your marketing strategy.
Until you realize there’s a big issue you need to solve: How do you find a consistent, cohesive blog voice when you have a team of writers?
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Feeling Like a Fraud? How To Get Over Impostor Syndrome
We see those professional writers and entrepreneurs bask in the glory of their successful careers. They deliver quality work, become an authority in their niche, and seem to connect well with their audience. People get the idea that they definitely know what they are doing.
But beneath that surface can be a frustrated individual who feels like a fraud despite the glaring evidence of success.
We have all been there, one way or another. One minute, we’re feeling a sense of accomplishment with our work, and then next, we’re dragging ourselves down, flooded with guilt, because we feel undeserving of any kind of merit.
“Is it because of pure luck, or is it because of talent?” we may wonder.
How To Define and Use Your Brand Voice
In a world filled to the brim with different products, services, and brands to choose from, it can be difficult for a brand to stand out. Yet, many companies have managed to break out of the masses, sometimes even creating cult followings. So what are they doing right?
A critical element of successful brands is their voice. Take Apple, for example. Its ads, with concise sentences, minimalist presentation, and a strong emphasis on “cool,” set Apple up as having modern, innovative, and must-have products, and the audience eats it right up.
You may not be aspiring to be a tech startup of Apple-like proportions (or maybe you are!), but one thing that is consistent across businesses of all kinds is the need for a strong brand voice. Small businesses, especially, can benefit from how a solid and consistent voice maximizes their marketing efforts.
Brand voice is what a brand says and how it says it; it’s how a brand conveys its personality, attitudes, and values to its audience. Brand voice creates an image for the company that will stick in the consumer’s mind and make them more likely to choose that product or service.
This is how you build brand loyalty—it’s how your audience recognizes you, and an important part of creating a brand that they know, like, and trust.
4 Compelling Reasons You Need to Make Time for Your Passion Project
Losing a client is an unfortunate reality of running a service-based business.
That’s exactly what happened to me in June after I landed what I thought was a dream client for my communications agency JL&Co.
(Spoiler: I was very, very wrong.)
We parted ways after just two weeks of working together, and I suddenly found myself with an abundance of free time for the summer.
As many entrepreneurs know, summer tends to be a slower time in the business world. I receive fewer inquiries than other times of the year and rarely start on new client projects between June and August.
With this knowledge in mind, I decided to transform my temporary setback into an opportunity.
Instead of seeking out new client work, I turned my attention to a few personal projects that I’ve pushed to the back burner because of my busy work schedule.
I called it “The Summer of Passion Projects.”