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Don’t Shy Away From Self-Promotion: The Case for Making Public Relations a Priority
Entrepreneurs wear many hats—no surprise there.
Planning, budgeting, customer service, emailing, writing, invoicing, marketing—the list is endless. However, there’s one key responsibility many content creators and marketers tend to neglect: public relations (PR).
Believe me, I get it. As the founder of Jessica Lawlor & Company (JL&Co), a boutique communications agency I started in 2016, PR is the last task I want to think about when I have a laundry list of to-dos to keep my business afloat.
However, with nearly a decade of PR experience, I know firsthand the importance of developing stories and sharing them with the media. I’m well aware of the power that a successful PR campaign can have on a business.
4 Tips All Professional Writers Can Learn From Poetry
Poetry. There aren’t many other words in writing that are quite as divisive as this one.
Those who love poetry tend to be completely enamored with it. Those who don’t exactly love it? Well, they may often not only dislike it, but may actually view it as annoying, over-the-top, or gratingly dramatic and flowery.
But if you’re a professional writer of any type (copywriter, journalist, tech blogger, novelist, essayist, non-fiction author, etc.), there’s a lot you can learn about writing from poetry, even if you’re one of its dissenters who find it all but useless.
What You Can Learn From Writers You Hate
It’s an absolute necessity that anyone who wishes to write must read, and read a lot.
Not only is reading proven to improve your writing and help you learn, but reading also exposes you to creative methods you may not have been aware of before. That goes for any creative media. The more you consume, the more you learn and grow as a writer.
For instance, without reading poets like Walt Whitman or Emily Dickinson, I would have never known that some of poetry’s greatest works contain zero rhymes. Without watching Memento, I would have never realized that time doesn’t have to be linear in the films I create.
Consuming media doesn’t just teach you, it shapes you.
Moving Past Your Self-Critical Voice: A Case for Stream-of-Consciousness Journaling
Can I ask you something?
When was the last time you had a fight with yourself?
Maybe it was yesterday morning, when you were sitting at your desk with your laptop open and it took you 45 minutes just to draft an email. Maybe it was two days ago, when you met a new person and walked away shaking your head, thinking, How could I have said that?