Tag Archives for " writing coaching "
Your 30-Day Plan for Getting Back on Track With Your Writing
Have you stalled on a big project?
Maybe it’s a novel that you began a couple of years ago—and never finished. Or a blog that you started last January with great intentions—that you haven’t posted on in months. Or a side project that you keep thinking about—but never quite get around to doing anything about.
Whatever your project is, this is your 30-day plan for getting it back on track.
What’s a Writing Coach and Why Do I Need One?
Your motivation has become stagnant, the words on your unfinished manuscript stare back from the page with dumb accusation, the last thing you want to do is open your computer, and deadlines are elbowing up to you like inconsiderate riders in a crowded subway car.
You want to scream, rethink your profession, maybe change your name and open a Cinnabon in Omaha. Or maybe your situation is less dramatic, and you just want to level up your writing game, or tackle a daily writing practice or a project larger than you’ve ever worked on before.
Wherever you fall in this range, it’s probably time to find a writing coach.
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How To Define and Use Your Brand Voice
In a world filled to the brim with different products, services, and brands to choose from, it can be difficult for a brand to stand out. Yet, many companies have managed to break out of the masses, sometimes even creating cult followings. So what are they doing right?
A critical element of successful brands is their voice. Take Apple, for example. Its ads, with concise sentences, minimalist presentation, and a strong emphasis on “cool,” set Apple up as having modern, innovative, and must-have products, and the audience eats it right up.
You may not be aspiring to be a tech startup of Apple-like proportions (or maybe you are!), but one thing that is consistent across businesses of all kinds is the need for a strong brand voice. Small businesses, especially, can benefit from how a solid and consistent voice maximizes their marketing efforts.
Brand voice is what a brand says and how it says it; it’s how a brand conveys its personality, attitudes, and values to its audience. Brand voice creates an image for the company that will stick in the consumer’s mind and make them more likely to choose that product or service.
This is how you build brand loyalty—it’s how your audience recognizes you, and an important part of creating a brand that they know, like, and trust.