Writing Archives - Page 46 of 47 - Craft Your Content

Category Archives for Writing

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Write For Yourself Not Your Audience Is Terrible Advice

There’s a long battle between content creators:

Should you write the things that are important to you, or should you write things that matter to your audience?

The first, writing for yourself, is about writing that which is on your mind and heart. There is a story somewhere inside you that needs to be let out for the world to consume.

The second, writing for your audience, is about writing content that will be interesting to your audience. It is about embracing the Ideal Reader concept and doing everything to serve them.

Purists claim that the first is the only way to be true to your artistry.

Marketers claim that the second is the only way to engage a converting audience.Continue reading

Why “No” Is Not The Scariest Thing You Will Hear

Many people will never step outside their box of comfort and complacency because the fear the rejection.

They fear hearing that tiny little word: NO

I somehow missed that sequence in my DNA structuring.

The way I figure it, if I’m already not doing something I want to be doing, then I’m getting a big old NO anyways.Continue reading

Tell Me Your Story – And Make It Good

The young women at {r}evolution apparel did something.

They proved that they have an amazing story.

Watching their computer screens, transfixed, as a sort of movie-magic-that-you-only-read-in-novels scenario unfolded before their very eyes, they saw their start-up venture dreams became a reality.

In less than 5 hours their Kickstarter campaign for the sustainable fashion line they had been working on for over 2 years nearly doubled to $30K, well above the $20K threshold necessary to secure their funding. They accomplished all this barely fifteen days into their thirty-day campaign.Continue reading

The One Word You Just Need To Remove From Your Vocabulary

There are a lot of words that we could do without in our language.

Mostly buzzwords that have stayed too long and expletives hurled out merely because someone is not crafty enough to find another word to use. Grammatically, language is filled with adverbs and adjectives that make sentences poetic, but often are not necessary to the base structure. These words are called modifiers (or qualifiers) and their purpose is to “describe and provide more accurate definitional meaning for another element.”

(Whew! Composition and grammar lesson over now!)

I am guilty of lacing my writing with modifiers. I think it is (in part) because I am a word geek, and apparently I manifest that obsession by cramming as many words as possible into a single sentence.Continue reading