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writing fiction and nonfiction

What Fiction and Nonfiction Writers Can Learn From Each Other

As a kid, I loved writing fiction—long, rambling, imaginative stories that didn’t have much structure. So when I took freshman comp in college, I got a rude awakening. An essay? With a beginning, middle, and end? Where I had to stick to the facts? I was in over my head.

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content manager

4 Signs You May (Desperately) Need a Content Manager

It happens to the best, most well-intentioned of us.

You start a blog for your website to help boost your marketing goals, and you begin writing often. But writing on the daily (or even on the weekly) can become quite taxing when you’re also running your own business, especially if your blog is helping you find more of that business.

You then decide to bring some writers onto your team. With the (wo)manpower to fuel dozens of articles a month, without necessarily relying on your own personal time investment, you’re working your way toward becoming a content-producing boss and killin’ your marketing strategy.

Until you realize there’s a big issue you need to solve: How do you find a consistent, cohesive blog voice when you have a team of writers?

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blog post structure

What Other People’s Blog Posts Can Teach You About Structure

I expect you already know the basic structure of a blog post: introduction, main body, and conclusion.

With these three key elements in place, you’ve got the bare bones of a well-structured piece, whether it’s a short news article, an in-depth essay, or a breezy “top tips” post.

Sometimes, though, you want to do something a little different on your blog. Perhaps you’ve written a lot of “10 Ways to …” posts recently and you’d like to mix things up a bit.

A great way to deepen your understanding of structure—and to write posts that your readers will love—is to study a blog post that you enjoyed reading. Perhaps it’s a post that helped you think in a new way about something, or even a post you re-read, again and again.

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writing motivation

5 Tips for When You Want to Quit Writing

I’m sure that at some point in your life, you thought writing was a glamorous profession. There’s no shame in that. I did too. I thought I would spend my days in pajamas, drinking copious amounts of coffee, and creating beautiful prose with no effort at all. And then I would be off to book signings and on book tours in Greece. Granted, I was 8. What did I know?

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