Not only is English the most popular language on the internet, but it’s also the most commonly studied foreign language in the world.
So even if you’re a non-native English speaker, it’s good business sense to write your content in English—that way you’ll reach and attract a bigger audience of potential customers.
And you’d be joining a hallowed club. Non-native English speakers have blazed a trail through English literature, including Joseph Conrad, who learned English as an adult, and Vladimir Nabokov, whose mother tongue was Russian. Both authors’ works are regarded as classics and studied at universities.
One of the reasons I’m so fascinated by writing is because it’s a very ambiguous, multifaceted process containing many seemingly opposite elements.
It’s chaotic, like any creative effort, yet it is also structured in order for the creative chaos to be decipherable by an audience. It is abstract, beginning with a blank page and ideas floating in the writer’s mind, yet it becomes specific along the way.
When, where, and how will an audience read your content?
You might be an engaging writer with a valuable message, but your writing will miss the mark if you fail to consider the context in which readers find it.
Context isn’t a new concept in good writing, but it’s probably never been more important than it is with digital media.
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I identify as a Ravenclaw with secondary Hufflepuff leanings (Pottermore says I’m a Hufflepuff, but, like Harry, I chose with my heart). I love being a Ravenclaw, but until a short time ago, I tended to confine that identity to the fictional world and niche culture.
It wasn’t until recently that I realized knowing my Hogwarts house could explain many choices I’ve made as a writer. Additionally, I’m hoping this knowledge will guide me in future career choices.
Before we go further, let me clarify that your Hogwarts house shouldn’t be the determining factor in your project selections or career choices. However, knowing you write like a Ravenclaw with Hufflepuff leanings or a Gryffindor with Slytherin leanings can help you understand why you write as you do, which audiences to target, and what your strengths and weaknesses are.
With that said, let’s put on the writing version of the Sorting Hat and get started.