I’ve been in so many rooms of writers, editors, and journalists who roll their eyes at the mention of search engine optimization (SEO). As a lot, we tend to be appalled that we must deign to taint our creations with keywords to appease the “Almighty Algorithm.”
We seem to believe there’s good writing … and then there’s SEO writing. That’s probably because most advice on writing for SEO is about numbers and algorithms. It makes you assume search engines only like boring, robotic, and even awkward writing. That’s not true (anymore).
Good writers should love SEO. Not just out of obligation, but because it helps you make better content—and it’s not as complicated as it seems.Continue reading
Companies and brands are expected to be everywhere online to engage audiences wherever they are. You have to think about blog and website articles, social media, visuals, and video content.
That can mean dumping a ton of resources and effort into your marketing. It could also mean a disjointed brand image if you or your team are working separately on strategies for each medium.
Thoughtfully repurpose content—especially around your best ideas—to squeeze the most value out of every idea and ensure a cohesive, comprehensive strategy.Continue reading
When, where, and how will an audience read your content?
You might be an engaging writer with a valuable message, but your writing will miss the mark if you fail to consider the context in which readers find it.
Context isn’t a new concept in good writing, but it’s probably never been more important than it is with digital media.Continue reading