Dana Sitar, Author at Craft Your Content

All posts by Dana Sitar

repurpose writing

How To Get 10 Pieces of Writing out of One Brilliant Idea

Companies and brands are expected to be everywhere online to engage audiences wherever they are. You have to think about blog and website articles, social media, visuals, and video content.

That can mean dumping a ton of resources and effort into your marketing. It could also mean a disjointed brand image if you or your team are working separately on strategies for each medium.

Thoughtfully repurpose content—especially around your best ideas—to squeeze the most value out of every idea and ensure a cohesive, comprehensive strategy.

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writing online

The Secret Element to Good Writing Most Writers Forget About

When, where, and how will an audience read your content?

You might be an engaging writer with a valuable message, but your writing will miss the mark if you fail to consider the context in which readers find it.

Context isn’t a new concept in good writing, but it’s probably never been more important than it is with digital media.

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