Erika Rasso, Author at Craft Your Content - Page 3 of 8

All posts by Erika Rasso

outlining

Outlining: When You Should vs When You Don’t Have To

When I hear the word “outline,” I shudder. It is by far the easiest way to strike fear into the heart of me, a habitual procrastinator and ~creative~.

Writers and non-writers alike often live by outlines. They provide organization and peace of mind when tackling a complicated topic or large project. In school, they are also highly regarded as the best way to take notes, and a good way to catch structural errors before most of the work gets done.

And I’ve always hated them.

Continue reading

professional writer schedule

Setting and Keeping a Schedule: Confessions of an Unhealthy Remote Worker

As I sit down to write this article, four days past its due date, at one in the afternoon, after scolding myself for wanting to take a nap literally three hours after waking up, I ask myself why any reader would want to listen to me talk about a healthy work schedule.

Hear me out! My struggle makes the need for this article all the more apparent… because I’m one paragraph in and about to take a lunch break…

Continue reading

consistency

Maintaining Consistency While You Evolve Your Content

Freelancers become what our jobs need us to be. We must be adaptable and flexible, but still maintain consistency in the quality of the work we produce.

I’ve learned a lot about consistency during my time as a content producer. Besides maturing as a person, I’ve also matured as a writer and entrepreneur. You have to when you’re producing the majority of several clients’ content.

I’ve also learned that entrepreneurs don’t always know what’s best for their company when it comes to content.

That’s not to talk poorly about any of the people I’ve worked for. I have great respect for people who can start a business from nothing and grow it into something sustainable.

The problem has to do with human nature and our aversion to long-term commitment.

AKA we tend to get bored of things after a while.

Continue reading

favorite books

Our Favorite Books in 2017

Last year, we published an article about our team’s favorite books of 2016. Everyone seemed to enjoy it (including a couple of the authors), so we decided to create another roundup to close out 2017.

Some of us found this rather difficult — for writers, choosing a favorite book is like choosing a favorite child. But alas, we had a deadline and a two-book limit.

So here is a list of books that made our lives a little better this year.

Continue reading