The goal of marketing campaigns today is no longer simply about convincing the target audience to buy your products or services but also about allowing them to relate to the brand.
Most businesses can present all the data and facts concerning the efficacy of their product, but brands that can reach their audience at an emotional level will more likely be the ones that stick.
This is where storytelling as a marketing strategy comes in. Stories can help businesses build trust among their target audiences. What were the humble beginnings of the company? What challenges did the team overcome? How does the business impact the community? These are some angles for a good story that audiences can relate to.
In this post, we’ll take a closer look at storytelling as a marketing strategy: what it is and why you should use it. I’ll also offer you tips on how to use storytelling effectively to engage your readers and make your brand memorable.Continue reading
You’ve just finished typing the last sentence of your article. You close your laptop and take a break. You feel excited that, at least, your first project of the day is in the books. You brew a cup of coffee and take your dog for a walk.
A few hours later, you get back to your piece. A couple of your sentences sound dull. Heck, the whole piece sucks. But, before you close your laptop again and ditch your article, do you think you are a horrible writer? Of course, you are not.
So how can you add a sparkle to your dull sentences? How can you hook your readers and glue them to your article?
To be honest, there is no silver bullet to that. And while you could go back and rewrite your piece, there are also some easy things you can do to spice up your writing from the first moment you put your fingers to the keyboard. From this article, I’ll share with you some of the tips that you can implement to make your writing sound brilliant.
Let’s check them out, shall we?Continue reading
Let’s face it, as writers, we all need fresh ideas from time to time. Sometimes writer’s block will rear its ugly head, and we’re just… stuck. Though often creativity seems to spring uninhibited, too fast for us writers to even organize it, sometimes the well of creativity runs dry, and we struggle to put one word after another.
But here’s the funny part.
Though a writer needs creativity, the reverse is also true: Creativity needs a writer! In other words, creativity needs us to go out and experience the world, try new things, and overall be active. New ideas come from the most seemingly mundane experiences, as long as we keep our options open.
In this post, I’ll share with you seven ways to develop ideas for your writing that you may not have considered before. Try these activities, approaching them with an open mind and your creative side ready, and you might be surprised.Continue reading
Alongside the self-doubt, the lack of motivation, and the absence of time, one of the main hurdles that stop aspiring authors from actually writing and finishing their book is the infamous writer’s block.
Writers rightly complain about this common obstacle, and many of them often ask me as a book editor how to get past it. Some even give up for months on end, only to return to their unfinished story and struggle even more.
The length of time away from their project and the distance created only makes their writer’s block worse, which often causes writers to abandon their novel and start a new one only to repeat the cycle.
Too many writers now believe that struggling with writer’s block is a natural part of the writing process. However, this frustrating barrier is unnecessary and preventable, and many more writers would actually finish their novels much faster if they knew how to avert writer’s block from the start.
But you don’t have to be writing a novel to face writer’s block. You can struggle with it while writing blog posts, ad copy, news or magazine articles, and marketing emails. If your job requires you to put words onto a blank page, writer’s block can strike you at any time.
Fortunately, the solution is the same. In this post, I’ll share with you the two crucial tasks I’ve learned to prevent writer’s block before it has the chance to start and develop.Continue reading