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Bringing Email Marketing to the Entrepreneurs and Authorpreneurs Among Us
Does anyone else remember when getting an email was an exciting thing?
The thought of opening up a digital screen and finding a message from someone was downright thrilling. It made the ear-cringing dial-up sounds that came before it almost worth it.
I grew up in a unique time, and not only because it was the 90’s, arguably one of the coolest decades. (Fight me on it, I dare you.)
I also say this because in my life, I have seen technology (cell phones and the internet, specifically) go from relative luxuries to absolute necessities. I didn’t grow up with a cell phone in the palm of my hand as my niece and future generations will.
Our inboxes evolved from hollow spaces containing only the AOL welcome email — along with a couple Hotmail addresses of tech-inclined buddies — into a bursting capsule of content, with everything from bills and ads to newsletters and updates, and, if you’re me, countless password reset requests.
These days, it’s actually much more novel to get a piece of real mail than a digital one.
SEO Started in the 12th Century: Bet You Didn’t Know That
Recent analysis of content readability has shown that most readers like bite-sized bits of information. This means headings, sub-headings, short paragraphs, and quick sentences are always a win.
If you’ve ever worked with Craft Your Content’s editorial team, you know that we spend a lot of time breaking your writing up into smaller parts.
In the busy, digital information age, this makes even more sense. Think of a commuter reading off an iPhone as she moves around the city.
Because she’s reading in short intervals from a device in a busy environment, she must be able to easily recall where she is in the article or post whenever she’s distracted. Headings, short words, sentences, and paragraphs will help her remember where she left off.
Less complex things are easier to remember.
Write What You Don’t Know – How to Learn By Writing
How many times have you heard the advice, “write what you know”?
Likely it came from a well-meaning English teacher or peer in your writing circle. If you’re going to write, the argument goes, doesn’t it make sense to stick to things already in your wheelhouse?
In a lot of cases, probably yes. I mean, no one has beaten down my door asking me to write pieces on astrophysics or history. Those endeavors would probably end with an imaginary first-person account of Galileo’s weird nighttime hobbies, or a Lifetime channel-ready screenplay called What Really Went Down with John Smith –– The Untold Pocahontas Tale.
But I digress.Continue reading
Why Are Some Of The Most Brilliant People The Biggest Jerks?
“One day, you could be just like me,” my college professor boasted to the class, standing proudly with his chest puffed up and chin in the air.
“However, more than half of you don’t have what it takes to survive this class and will not make it to the end of the semester. The rest of you have a hell of a struggle if you want to get there. Good luck.”
However abrupt, this highly esteemed, successful professor was a syndicated freelance writer for varying media outlets all over the country. So, I should look up to him… right?