What does your Facebook feed say about your friends? Is it a waterfall of hilarious mannequin challenges? A cascade of political diatribes? A stream of baby photos so long you wish plastic foldout wallet inserts were still the top choice of grandpas everywhere?
It can be tempting to assume that the rolling digest of content on that familiar blue and white screen is reflective of the individuals you’ve met –– a glowing cacophony of diverse ideas, lifestyles, opinions, and let’s face it –– memes.
But the truth is, that binge of curated content actually says more about someone else.
Yes, you guessed it –– it’s you.
We’re avid readers at Craft Your Content. We have to be, it’s our job.
You’ve seen our stats below. We read over 250,000 words a month – and that’s just in client work. When it comes to our personal lives, well, we have no personal lives. Will you see us partying on New Year’s Eve? Probably not. We’ll likely be digging into another book on our never-ending list.
Reading is what we do, and we love doing it.
Every so often we come across a book that blows our minds, knocks our socks off, or whatever cliche you feel is appropriate for a book that you stay up until 4 a.m. to finish.
These are our 4 a.m. books. The one’s we just can’t put down, that we read this past year.
My sister fell off her swing a couple of days ago.
To be more precise, the swing broke and deposited her on the ground. My mother had made it for her only days before, and I was confused how it was possible to make a swing so utterly useless.
“I don’t understand, either,” said our mother. “I followed the instructions so carefully.”
After asking a few more questions, I realised she had googled “how to make a swing” and downloaded the first guide that came up.
(My advice? Don’t do this if you care about your own or other people’s tailbones.)
Writing allows you to get your thoughts out of your head and onto paper or an electronic device.
When we write, our goal is to express our vivid thoughts in a disciplined manner. The images that we see in our head must be verbalized in a manner that brings them into a reality.
Look at George R.R. Martin. A Song of Ice and Fire, also known as Game of Thrones was about a vast world that existed only within his mind. His imagination created this huge world full of magic, political scheming, and hundreds of characters interwoven into an epic story.
Now what does he have?Continue reading