Category Archives for Writers’ Rough Drafts
Writers’ Rough Drafts – Episode #58 With Rohit Bhargava
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Rohit Bhargava is a trend curator, innovation and marketing expert, and author of six best-selling books (including the Wall Street Journal bestseller Non-Obvious). As founder of the Non-Obvious Company, he focuses on marketing disruption and innovation in the world, helping individuals and businesses learn how to be more interesting by focusing on things that are … well … not-so-obvious.
His books cover a wide range of topics that include the future of business, branding with personality, and why leaders always eat left-handed. Previously, he spent 15 years as a marketing strategist for international heavyweights like Leo Burnett and Ogilvy. He also manages to squeeze in time to lecture at Georgetown University (with a hugely popular course that explores the connections between marketing and storytelling) and speaks to sold-out audiences into the tens of thousands.
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Writers’ Rough Drafts – Episode #57 With Tallie Gabriel
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Tallie Gabriel is a freelance writer, young adult author, musician, podcast producer, and occasional podcast host. With bylines on sites and publications like VICE, Considerable, Thrive, The Content Strategist, and The Freelancer, she also hosts an impressive client roster of freelance and social media clients through companies like Lighthouse Creative Group and Find a Way Media.
Since February 2019, she has been exploring different ways to apply writing, sound, and creativity across mediums as a podcast producer and occasional host for Unthinkable Media. She continues this exploration by singing and playing cello in the indie folk band Cardboard Rocketship. Tallie is currently represented by literary agent Alyssa Jennette of Stonesong Literary Agency.
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Writers’ Rough Drafts – Episode #56 With Charlie Gilkey
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Charlie Gilkey is an entrepreneur, philosopher, former Army officer, author, and Creative Giant. As the founder of Productive Flourishing, alongside his wife Angela, he helps people take action on the work and stuff that matter to them. As a speaker and business coach, he focuses on productivity and planning for creatives, entrepreneurs, and small business owners. Before this, he worked as a professor of philosophy (so yes, he’s an actual accredited philosopher!) at the University of Nebraska as he was earning his doctoral degree, while simultaneously managing a career as a Joint Force Military Logistics officer in the Army National Guard.
The author of two books, The Small Business Lifecycle: A Guide for Taking the Right Steps at the Right Time to Grow Your Small Business and the forthcoming Start Finishing: How to Go from Idea to Done, Charlie’s writing and work have always been based on theory and mindset, while focusing on information that is both practical and actionable.
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Writers’ Rough Drafts – Episode #55 With Victoria MacDonald
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Victoria MacDonald is a writer, public relations expert, and social media influencer. A rough start in life, and her partner, Scott, being seriously injured in a helicopter incident, left her battling severe depression and had both of them trying to figure out how to make ends meet, especially since they had just purchased their dream fixer-upper home on a cliff overlooking the northeast coast of Scotland. Fortunately, Scott had a knack for websites and design, and started a money tips brand—but he needed content. Victoria’s first article was about how to save money when buying bananas, but the real win was noticing how this silly creative outlet gave her a bit of a boost from the black dog she was fighting. She started her own blog, full of funny anecdotes about her daily life, named greatHerday.
Coupled with her work to build a following on social media, greatHerday took off, and before long, she and Scott were being invited on media trips and promotions all over the UK and beyond. Eventually, they renamed the website The Aye Life (as Scott was not well-represented in the “Her” part of their previous brand). With their work promoting their own brand to a following of over 50,000, and the destinations they traveled to, local businesses started approaching them for help with design, social media, and public relations (PR)—and they opened The Aye Agency, a digital and PR firm specializing in grassroots campaigns and personality-rich content.
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