Rohit Bhargava is a trend curator, innovation and marketing expert, and author of six best-selling books (including the Wall Street Journal bestseller Non-Obvious). As founder of the Non-Obvious Company, he focuses on marketing disruption and innovation in the world, helping individuals and businesses learn how to be more interesting by focusing on things that are … well … not-so-obvious.
His books cover a wide range of topics that include the future of business, branding with personality, and why leaders always eat left-handed. Previously, he spent 15 years as a marketing strategist for international heavyweights like Leo Burnett and Ogilvy. He also manages to squeeze in time to lecture at Georgetown University (with a hugely popular course that explores the connections between marketing and storytelling) and speaks to sold-out audiences into the tens of thousands.
What You’ll Learn About Writing This Week:
Mentioned in This Episode (Links and Resources!):
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Elisa Doucette is a freelance writer and editor who currently travels the world looking for great stories to live, interesting tales to share, and new ways to make words sexy. She has worked for over a decade creating compelling content and writing for various businesses and publications, including her popular column on Forbes called Shattering Glass. She is the Founder and Executive Editor here at Craft Your Content.