Rohit Bhargava is a trend curator, innovation and marketing expert, and author of six best-selling books (including the Wall Street Journal bestseller Non-Obvious). As founder of the Non-Obvious Company, he focuses on marketing disruption and innovation in the world, helping individuals and businesses learn how to be more interesting by focusing on things that are … well … not-so-obvious.
His books cover a wide range of topics that include the future of business, branding with personality, and why leaders always eat left-handed. Previously, he spent 15 years as a marketing strategist for international heavyweights like Leo Burnett and Ogilvy. He also manages to squeeze in time to lecture at Georgetown University (with a hugely popular course that explores the connections between marketing and storytelling) and speaks to sold-out audiences into the tens of thousands.
What You’ll Learn About Writing This Week:
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Elisa Doucette is a writer and editor who works with professional writers, entrepreneurs, and brands that want to make their own words even better. She is the Founder of Craft Your Content, and oversees Client Strategy and Writing Coaching. Her own writing has been featured in places like Forbes, The New York Times, The Boston Globe, Yahoo! Small Business, and The Huffington Post, among others. She also hosts the Writers' Rough Drafts podcast here on CYC. When she isn't writing, editing, or reading words, she can usually be found at a local pub quiz, deep in a sun salutation, or binging TV shows for concept ideas and laughs.