Victoria MacDonald is a writer, public relations expert, and social media influencer. A rough start in life, and her partner, Scott, being seriously injured in a helicopter incident, left her battling severe depression and had both of them trying to figure out how to make ends meet, especially since they had just purchased their dream fixer-upper home on a cliff overlooking the northeast coast of Scotland. Fortunately, Scott had a knack for websites and design, and started a money tips brand—but he needed content. Victoria’s first article was about how to save money when buying bananas, but the real win was noticing how this silly creative outlet gave her a bit of a boost from the black dog she was fighting. She started her own blog, full of funny anecdotes about her daily life, named greatHerday.
Coupled with her work to build a following on social media, greatHerday took off, and before long, she and Scott were being invited on media trips and promotions all over the UK and beyond. Eventually, they renamed the website The Aye Life (as Scott was not well-represented in the “Her” part of their previous brand). With their work promoting their own brand to a following of over 50,000, and the destinations they traveled to, local businesses started approaching them for help with design, social media, and public relations (PR)—and they opened The Aye Agency, a digital and PR firm specializing in grassroots campaigns and personality-rich content.
What You’ll Learn About Writing This Week:
Mentioned in This Episode (Links and Resources!):
You Can Find More of Victoria and Her Writing On:
Elisa Doucette is a freelance writer and editor who currently travels the world looking for great stories to live, interesting tales to share, and new ways to make words sexy. She has worked for over a decade creating compelling content and writing for various businesses and publications, including her popular column on Forbes called Shattering Glass. She is the Founder and Executive Editor here at Craft Your Content.