Storytelling is an ancient art, and that’s among the reasons why it seems so challenging. Authors take great pains to generate ideas, as all plots seem covered, all characters described, and all writing tricks used.
As a writer working with fiction stories or entertaining web content, you might feel stumped every and now and again because of that sense of frustration.
Plus, there’s so much content available today that people are overwhelmed with choice, which makes it harder for us writers to keep a reader’s attention.
But there’s a solution.
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Anthony Bourdain was the rock ‘n’ roll star of the culinary world. He made his name in the white-hot hell of New York kitchens, and was known for his cavalier style and love of French cuisine.
He also loved to write. He found it therapeutic, a way to gather his thoughts and ideas away from the gleaming knives and fiery threats of the cookhouse.
But his passion for the kitchen also glowed through his writing. He treated words the same way as he handled ingredients—with a deep respect for their flavor, but a commitment to simplicity over fuss.
Writing the way he spoke, his style was no-nonsense and to the point, almost aggressive. After his death in 2018, he was hailed as the “Hemingway of gastronomy” and it’s easy to see why: Both men wrote honestly and directly, and had little time for nonsense.
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We’re all different. But there’s a good chance that, as a writer, one of the following options applies to you:
If you fall into any of these categories, this article is for you.
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Ever clicked an article that captures your interest and then abandoned it partway through? Even dismissed it entirely? Perhaps the headline promised something compelling, but the content didn’t deliver. Maybe the subject was something dear to your heart, but the writing came across as ill-informed or overly biased.
There are a whole host of reasons readers give up or reject an article. Poor flow. False promises. Off-putting walls of text. Untrustworthy or meaningless sales blurb. It’s easy to unintentionally write content that isn’t engaging, especially on unfamiliar subjects. Worse is falling into the trap of employing tricks to stand out from an ocean of posts on a trending topic.
The good news is you don’t have to be that writer. Follow the tips in this article to find techniques to keep your readers hooked to the end, build trust in your words and, more importantly, avoid common pitfalls.
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