A massive number of social shares and page views sounds great, but it doesn’t necessarily mean your content is engaging.
Have you checked on the user’s average time on the page? And the bounce rate? What about your heatmap’s data? Check, and I am here waiting for your feedback …
Well, is everything impressive? Probably not. Because if it were, you wouldn’t be reading this sentence. Clicks are a frail metric to measure the success of your content. It’s easier to get clicks than make readers spend more time reading your content.
We write to educate people, entertain them, and convince them to buy what we offer from our businesses. If readers don’t stay longer on your site, the chances of them seeing your newsletter signup form, clicking on your affiliate link, or buying your product are as slim as a needle’s eye.
As a result, your content won’t achieve a good return on investment, ROI.
In this post I will be sharing with you 10 tips that will help you create engaging content that your readers will love reading.
So let’s delve in.Continue reading
Setting aside time out of your busy schedule to focus on writing can be difficult. Many of us are juggling full-time commitments, family life, school, and personal relationships. As a result, it can be challenging to find time to sit down, turn off all of your devices, and separate yourself from the rest of the world to write. However, as I’ve discovered, learning how to compartmentalize can help.
Simply put, compartmentalizing is to “separate into isolated compartments or categories.” Compartmentalizing means to keep the various areas and activities of your life separate from each other.
It is important to note that compartmentalization is a learned skill. You must practice it consciously. If you are someone many others rely on, it will take extra focus for you to master this skill, because you will have to learn to not be available at all times.
The good news, however, is that practicing this skill will also help to create boundaries you may have not been successful in creating before. These boundaries will not only allow you to take time to write or to spend time doing other activities for yourself, but they will also help to create a healthier balance between the many areas you are managing in your daily life.Continue reading
Writing is an in-demand skill right now. Whether it’s blog writing, copywriting, article writing, or email marketing, people all over the globe are willing to pay very nicely for skilled writers and excellent content made by them.
As you’re being paid to create only first-rate content, the faster and more effectively you write, the more prominent a writer you’ll be on the market. As you become an increasingly recognized writer, more high-profile clients will want you to be the one creating high-quality content for them!
Now the question is, how do writers learn to increase their overall productivity so they can feel motivated to generally write more?
Below are 10 tips from writers who have well-established themselves in their writing field—be it books, blog pieces, and other formats—and share what has made them create content at their absolute best. These tips have helped me become a better writer myself.Continue reading
How can you use your writing to sell something? Whether you’re a novelist, a content marketer, or any other kind of writer, eventually you’ll have to write something that needs to be persuasive.
Decades ago, copywriters fought to get the attention of potential customers in print. Print ads ran in magazines or as mailbox-stuffers, and there was tremendous pressure to keep readers engaged long enough to sell a product or service. Joseph Sugarman was one of the most successful copywriters in this era. In one of his most popular ads, Sugarman sold a spelling computer by filling his ad with typos and offering $10 off the computer for each typo a customer found. He wrote a book, The Adweek Copywriting Handbook, that shows readers how he did it.
It turns out that no matter what — or in which decade — you write, you can learn a lot from copywriters like Sugarman. I’m a copywriter myself at my day job, and my fiction has greatly improved from what I’ve learned doing this job every day.
Here are the five best writing lessons from The Adweek Copywriting Handbook.Continue reading