Category Archives for Articles
Top 10 Productivity Tips From Outstanding Writers
Writing is an in-demand skill right now. Whether it’s blog writing, copywriting, article writing, or email marketing, people all over the globe are willing to pay very nicely for skilled writers and excellent content made by them.
As you’re being paid to create only first-rate content, the faster and more effectively you write, the more prominent a writer you’ll be on the market. As you become an increasingly recognized writer, more high-profile clients will want you to be the one creating high-quality content for them!
Now the question is, how do writers learn to increase their overall productivity so they can feel motivated to generally write more?
Below are 10 tips from writers who have well-established themselves in their writing field—be it books, blog pieces, and other formats—and share what has made them create content at their absolute best. These tips have helped me become a better writer myself.
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5 Things All Writers Can Learn From the Adweek Copywriting Handbook
How can you use your writing to sell something? Whether you’re a novelist, a content marketer, or any other kind of writer, eventually you’ll have to write something that needs to be persuasive.
Decades ago, copywriters fought to get the attention of potential customers in print. Print ads ran in magazines or as mailbox-stuffers, and there was tremendous pressure to keep readers engaged long enough to sell a product or service. Joseph Sugarman was one of the most successful copywriters in this era. In one of his most popular ads, Sugarman sold a spelling computer by filling his ad with typos and offering $10 off the computer for each typo a customer found. He wrote a book, The Adweek Copywriting Handbook, that shows readers how he did it.
It turns out that no matter what — or in which decade — you write, you can learn a lot from copywriters like Sugarman. I’m a copywriter myself at my day job, and my fiction has greatly improved from what I’ve learned doing this job every day.
Here are the five best writing lessons from The Adweek Copywriting Handbook.
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7 Smart Ways to Make Your Writing Better
Writing is a powerful means of communication that has become an essential part of our personal, professional, and business lives. Even though people write for different reasons and with varying degrees of experience, there is a common element: Writing is a skill you can learn, develop, and improve with time and practice.
Whether you’re a business owner doing all the writing for your business, a professional writer who writes for a living, or just someone doing a lot of writing in your current job, it’s in your best interest to constantly be improving your writing skills and making your writing better.
Once you start, you’ll enjoy benefits that can help you achieve your personal, career, and business goals faster than normal.
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Keep it Simple: How to Use Plain English to Improve Your Writing
We’ve seen it before. The beginning of a business prospectus that goes something like this:
No person has been authorized to give any information or make any representation herewith other than those contained or incorporated by reference in this joint proxy statement/prospectus. And if given or made, such information…
You’ve stopped reading, haven’t you?
What if I wrote:
You should only rely on the information contained in this document. We have not authorized anyone to provide you with information that is different.
You’re back…
Plain English in business writing is essential when you have a limited amount of time to engage your audience and convey a message. Plain English uses everyday words, short sentences, active voice, and personal pronouns that speak directly to your audience.
The principles sound simple, but it’s surprising how easily long-form copy can slide into the myrrh of plodding verbosity, forcing readers to cry out for something more palatable. I hear you!
What we are talking about when we use the term “plain English” is functional writing. Writing that is easy to digest, easy to translate, and free of jargon. Writing in plain English is not always as easy as it sounds, especially in the world of business where new catchcries and the latest trends can give us all a headache while we try and work out what is actually being said.
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