Category Archives for Marketing & Publishing
Don’t Skip the Previews: Marketing Tips Inspired by Movie Trailers
Watching the movie trailers that come before the actual movie is my favorite part about going to movie theaters.
When I go to the movies to watch the newest rom-com or the next Oscar Best Picture, I can count on seeing movie trailers of upcoming films of a similar vein, so I can plan ahead and figure out what movies I’m going to see next.
And the best part about trailers? They’re quick and ultra-engaging — in less than three minutes, I’ve learned who the main characters are, what the basic premise of the story is, and the major conflict (aka, the reason anyone watches any movie). I also get a glimpse of the tone of the entire movie.
How Getting Your Writing Rejected Can Be Good For You In the Long Run
Raise your hand if you like rejection.
I’m willing to bet that most of you reading this article did not raise your hand. In fact, I’m sure that a lot of you try to avoid getting rejected at all cost.
Rejection can be a painful experience. However, contrary to what the world may tell you, rejection can actually be a good thing for writers. In can be a necessary experience to make writers more successful in the long run. Here’s why…
Newsflash! Your Customers Understand Synonyms: Building Trust with Better Content
As the Craft Your Content team gets older and wiser (maybe that’s just Elisa), we’ve gotten over the whole fake content marketing thing.
You know — the big push for SEO-focused articles and listicles that serve no purpose but to fill Google with more of your brand, the buzzwords that get people to buy your stuff even if they are not inclined to, and the constant pop-ups.
Part of the reason I love what I do (and love working for this company) is that we care about quality content. We write what we believe will be informative and interesting to writers and entrepreneurs like us, and we always try to honor our identity as an honest company devoted to our craft.Continue reading
Trello as an Editorial Calendar : How To Make It Work
Last Updated: May 28th, 2019
Managing an editorial calendar is a bit like the horror of herding kittens or trying to nail gelatin to a wall.
A frustrating and seemingly impossible task.
When I set up Craft Your Content, I got to experience this joy—with not only our own editorial calendar but also a dozen client calendars.
I figured out pretty quickly that we needed a solution that was more robust than the Google Spreadsheet, steno-pad planner, and wing-and-a-prayer method I had been using for my own editorial process.
Wing-and-a-prayer is not only unprofessional, it also causes a lot more headaches than it is worth.Continue reading