If your writing is meant to be published online, then you’re writing for online readers. And this writing can be in different forms like a blog post, an article, a web page, a product description, a buying guide, or a case study.
But there’s no guarantee that anyone will actually read your writing.
You’ve probably heard that your business and brand stand to gain a lot when you write guest posts. But maybe you’re at the point where it feels like editors have ganged up to reject all your guest-post pitches.
Getting your guest posts published doesn’t have to be so difficult.
Let’s look at those rejections from another angle: Most likely, you’ll discover that these editors are sending you a message. To understand that message, just take a step back and review everything you’ve been doing, strategically.
Let’s start at the beginning. What exactly is a guest post?