Ira Glass, the voice and mind behind the This American Life radio show & podcast, is often asked about his creative process. How does he manage to keep putting out such exceptional episodes? Finding new material to talk about? Setting a standard in broadcasting that hundreds of thousands now strive for.
In an interview he did On Storytelling, he explains what NO ONE tells beginners.
Sarah Peck is the writer, storyteller and designer-entrepreneur behind It Starts With, a stories-based website focused on psychology, motivation, and human behavior; and Landscape Urbanism, a website that explores the future of cities from a design perspective. With more than a decade of graphic design, marketing, and writing experience, she plays behind-the-scenes with brilliant people, projects, and businesses, helping them take their ideas from initial concepts to finished creations. Sarah also teaches writing workshops and speaks at conferences around the world about the importance of great storytelling and communications design.
Colin Wright is a professional author, entrepreneur, and blogger who co-founded the publishing company, Asymmetrical.co. He moves to a new country every four months based on the votes of his readers and spends his time on the road writing. He has been featured worldwide through his work and interviews on newspapers, magazines, blogs, and podcasts. While traveling, Colin runs a handful of businesses, self-publishes books, and does all he can to learn more about the cultures he lives in. He writes about entrepreneurship, minimalism, and long-term travel at ExileLifestyle.com, and is releasing his new book, Considerations, in November.
There’s a long battle between content creators:
Should you write the things that are important to you, or should you write things that matter to your audience?
The first, writing for yourself, is about writing that which is on your mind and heart. There is a story somewhere inside you that needs to be let out for the world to consume.
The second, writing for your audience, is about writing content that will be interesting to your audience. It is about embracing the Ideal Reader concept and doing everything to serve them.
Purists claim that the first is the only way to be true to your artistry.
Marketers claim that the second is the only way to engage a converting audience.Continue reading