Masooma Memon is a freelance writer working for SaaS and marketing brands. She’s also a book nerd and to-do lists lover. When she’s not writing, she’s usually reading a good book — that could be a fantasy novel, a good business book, or even an in-depth blog that helps her grow in some way. 

Elisa Doucette is a writer, editor, and entrepreneur who has worked for over two decades creating compelling content and writing for various businesses and publications. Her work has been featured in The New York Times, The Boston Globe, Forbes, Yahoo! Small Business, The Shine Network, HuffPost, and Brazen Careerist among others. Her short stories and essays have been published in numerous literary magazines and websites. Two of her columns have been syndicated (The Single Slice on MaineToday and Shattering Glass on Forbes.com) and she semi-regularly writes here and on Medium. 

She also volunteers as the programme curator for TEDxAberdeen, working with a cracker-jack group of people to bring a new TEDx event to Scotland in July 2021 (COVID guidance and restrictions obviously considered). Previously, Elisa served as the writer-in-residence at The Birds Bay in Petra on the island of Lesvos in Greece and at the Captain Nickels Inn in Searsport, Maine, U.S., led multiple Writers Nights at The Cult of Coffee in Aberdeen, Scotland, U.K., and worked from the Knack Factory in Portland, Maine, U.S., as a resident hobo writer.