Writers’ Rough Drafts – Episode #68 – How to Pitch CXL with Bud Hennekes - Craft Your Content
pitch CXL

Writers’ Rough Drafts – Episode #68 – How to Pitch CXL with Bud Hennekes


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Bud Hennekes is the content manager at CXL Institute.


What You’ll Learn This Week:

  • What it takes to get started in content marketing 
  • Why it’s important to build relationships with editors and maintain clear communication and updates with your editorial team
  • How weak pitches can be redeemed if you have experience writing for similar sites
  • Why great writing comes from a process and a lot of work, and especially a great outline
  • How to really impress an editor when sending in your pitch (hint: internal links!)

Mentioned in This Episode (Links and Resources!):

You Can Find More of Elisa and Her Writing On: 

Shareable Quotes From This Episode:

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About the Author Elisa Doucette

Elisa Doucette is a writer and editor who works with professional writers, entrepreneurs, and brands that want to make their own words even better. She is the Founder of Craft Your Content, and oversees Client Strategy and Writing Coaching. Her own writing has been featured in places like Forbes, The New York Times, The Boston Globe, Yahoo! Small Business, and The Huffington Post, among others. She also hosts the Writers' Rough Drafts podcast here on CYC. When she isn't writing, editing, or reading words, she can usually be found at a local pub quiz, deep in a sun salutation, or binging TV shows for concept ideas and laughs.

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