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The War of Writing: Your Readers Are Not Your Enemies
Your readers are not your enemies.
Sounds obvious, doesn’t it?
You might think: I don’t think that—I love my readers.
Or maybe: I’d love MORE readers.
No matter what kind of writer (or speaker) you are, it’s amazing how the subtle feeling that your audience is the enemy can sneak in. Once it’s there, it can give writing a defensive tone that is a major turn-off—the opposite of what we all want.
How Psychoanalysis Can Fix Your Content Marketing
How often do marketers talk about appealing to someone’s subconscious desires, or suggest that a person’s impulse buy is the result of an unexpressed, or repressed, emotion?
Or, how often do we — when noticing that someone is making assumptions about the unarticulated desires of others — explain someone’s claims as an instance of the speaker projecting their interests or aims onto someone else?Continue reading
A Bookstore Perspective: Six Obvious Mistakes That Self-Published Writers Make
One of the most valuable assets for small published authors is the independent bookstore.
I have heard so many authors utter those exact words. Unlike other businesses, like Barnes and Noble or (the dreaded) Amazon, booksellers at indie bookstores actually read the books they’re recommending. They add that touch of humanity that is so vital to the book industry. They listen to the customer’s needs and know the perfect book for every situation.
Booksellers are passionate people, and they want to talk about books with everyone who comes within earshot.
Now, as a former bookseller, I may seem biased by my professional association. However, I want to talk about a book with you, dear reader. But not just any book: I want to talk about your book.
Why Does It Take So Damn Long for My Editor to Edit My Article?
You’ve just finished writing your latest piece and sent it off to your editor.
Great, you think, time to play the waiting game. Again.
As you piddle around watching Netflix and seeing how many cheesy poofs you can fit in your mouth (oh, sure, like I’m the only one who does that!), you start to wonder. What’s the hold up?
Surely it doesn’t take several hours, let alone a few days, to catch a few typos. You know your editor has a personal life, but still.
Why does it take so damn long for her to edit your article?Continue reading