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How to Blog with Purpose: Thinking Strategically About Content in Your Business
Every day, entrepreneurs around the world ruminate over one question: how can I make my business succeed?
While the steps to success have always puzzled entrepreneurs, the inception of the Internet and the digital information age poses even more conundrums for business owners, both new and seasoned.
How do I create a website? Should I be on social media? What is content marketing? How important is having an email newsletter? What is an opt-in? Do I need to do a webinar?
Swipe Right on the Perfect Editor for Your Company
Right before a first date, we often wonder how the date’s going to go — will we immediately make a connection, or will things go horribly wrong? How will we find the right partner? What qualities matter to us the most?
When you’re trying to figure out whether you should hire an editor for your blog or to edit your manuscript, you’ll probably be wondering similar things. Not necessarily in a romantic dating way, but in a business relationship-type way: How do I find the right editor for me? Will we get along, or will they be vindictive with their red pen? Do I really need an editor, or can I do this by myself?
If a business owner or an entrepreneur is considering hiring an editor, they often ask, “Is quality content really worth the money to pay an editor? Will it make or break my brand if I have a great blog? Do I need an extra set of eyes to make my content better?”
The Secret Life of an Editor
Look in the acknowledgments section of almost any book, and besides a variety of loved ones, who do you almost always see receiving effusive thanks?
The editor.
Good writers know they can only be great writers once an editor gets a hold of their work. Every writer needs another set of eyes to catch mistakes and inconsistencies. Every writer needs an independent, unbiased viewpoint to say, “This makes sense,” or “I think you need something else here.”
Using Fiction Techniques to Write Effective Copy
On the surface, copywriting and fiction writing may seem like wildly different things, with completely unique tool sets. Copywriting is often practical, information-driven, and concise, while fiction can be verbose, emotional, and highly stylized.
However, there are many elements that fiction and copywriting have in common. They both need to be engaging, memorable, and attention-grabbing. They both need to know their audience, have a consistent message and voice, and stand out amongst other writings.
Whether you’re a professional copywriter, a fiction writer who writes copy as a day job, or a business owner or other professional who writes their own copy, fiction techniques can help teach you how to make your copywriting captivating, relatable, and highly effective—and can help you reach your target audience in the best way possible.