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What a Content Producer Is and Why Your Business Needs One
It’s been almost two years since I started at Craft Your Content and I’ve probably had more titles than any of my fellow editors. That’s not to say I’ve been promoted a bunch of times; it’s actually because Elisa and I struggled to find the right words to describe what I do.
I started out as a proofreader and copy-editor. In that role, I proofed copy for our blog and our clients before it went into the formatting and publishing stage. I liked that role but I wanted to do more.
How Good Writing Can Build a Great Business
Can I be honest with you? Maybe share a little work frustration with you in confidence?
I hate it when people who are super smart and really good at their jobs say, “Oh, it’s just communications. Anyone can do that. How hard can it be?”
Unless your job is being a communications expert, chances are it’s going to be really hard for you to do it well.
Or to corrupt a Star Trek quote: “Dammit, Jim, I’m a doctor, not a social media expert.”
Writers vs Editors: A Battle for the Ages
“It’s probably just typical writer vs. editor issues.”
I physically cocked my head at the email from a client as we were discussing some squabbles occurring between one of the editors here at CYC and the content writer.
Having worked as a professional writer for a decade before I opened an editing agency, I’ve run across my fair share of editors.
Some of them sucked.
Some were just doing their jobs.
A rare few were those editors that inspire and support, who make you want to be a better person writer.
Don’t Talk About Your Ideas, Write Them!
Imagine this.
You’re out and about, doing a few errands, when suddenly, a brilliant idea for your next article/short story/poem/essay/thinkpiece/novel/uncategorizable work of genius hits you.
You’re breathless with delight and quickly scribble down a reminder to yourself — this one is not going to get away. People are going to LOVE reading this.
You are filled with enthusiasm, accidentally shoplifting a few groceries as you daydream about your subheadings and the exact angle you’ll take in the conclusion.
So far, so good.
However, as you come out of the shop, you run into a good friend, someone you admire and enjoy while also being secretly scared they might be a tiny bit better than you.