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Jess Ostroff is the Founder and Director of Calm at Don’t Panic Management, a virtual social media assistant agency which helps companies outsource administrative, bookkeeping, social media, and content marketing tasks so they can focus on growing their business. She is also the Managing Editor for Convince & Convert, a digital media and consulting company that provides high-impact counsel to many of the world’s largest brands, and specializes in strategic planning for digital, content marketing, and social media.
This Week’s Guest: Jess Ostroff
What You’ll Learn About Writing This Week:
- Being a writer even if you’ve never called yourself a writer before
- How you should view your content and editorial calendar the same way you look at working out
- Why you need a strict process that you can still be flexible with
- Workflow management tools
Mentioned In This Episode:
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Elisa Doucette is a writer and editor who works with professional writers, entrepreneurs, and brands that want to make their own words even better. She is the Founder of Craft Your Content, and oversees Client Strategy and Writing Coaching. Her own writing has been featured in places like Forbes, The New York Times, The Boston Globe, Yahoo! Small Business, and The Huffington Post, among others. She also hosts the Writers' Rough Drafts podcast here on CYC. When she isn't writing, editing, or reading words, she can usually be found at a local pub quiz, deep in a sun salutation, or binging TV shows for concept ideas and laughs.