Writers’ Rough Drafts – Episode #16 With Abby Kerr - Craft Your Content
Abby Kerr

Writers’ Rough Drafts – Episode #16 With Abby Kerr


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Abby Kerr is the Founder and Creative Director of The Voice Bureau,  a boutique branding and copywriting agency which offers brand voice development, empathy marketing, SEO copywriting, social media conversation, and content strategy for smart microbusiness owners who want to do more of their best work with their ideal clients. She’s created the popular Voice Values paradigm  to help small businesses understand and own their brand voices, and has also created a suite of amazing self-guiding online courses like The E-Letter Atelier, Write Your Authentic About Page, and On Being an INFJ Business Owner.  She was also the Founder and Proprietor of the  nationally award-winning funky French lifestyle botique, The Blissful, which she started in late 2005 and closed in early 2010. 

This Week’s Guest: Abby Kerr

What You’ll Learn About Writing This Week:

  • Abby’s transition from running a small retail shop to running a branding and copywriting business.
  • Why Abby developed Voice Values and how it can help shape a business’ brand.
  • What is “personality branding”?
  • Finding work-life balance as a business owner.

Mentioned In This Episode: 

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About the Author Elisa Doucette

Elisa Doucette is a writer and editor who works with professional writers, entrepreneurs, and brands that want to make their own words even better. She is the Founder of Craft Your Content, and oversees Client Strategy and Writing Coaching. Her own writing has been featured in places like Forbes, The New York Times, The Boston Globe, Yahoo! Small Business, and The Huffington Post, among others. She also hosts the Writers' Rough Drafts podcast here on CYC. When she isn't writing, editing, or reading words, she can usually be found at a local pub quiz, deep in a sun salutation, or binging TV shows for concept ideas and laughs.

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Elisa Doucette says

As promised in the episode, I went back into my email and pulled my own Voice Values from doing Abby’s assessment in December of 2012 (almost two years to the day!) My Top 3 Values (scoring 10) are Depth, Accuracy, and Intimacy. My Next 3 Value (scoring 9) are Playfulness, Clarity, and Innovation. Apparently I did NOT score highly in Audacity…maybe I just want to continue working on strengthening my audaciousness. 😉

    Abby Kerr says

    This is fascinating, Elisa! Thanks for sharing your top mix of Voice Values. As we talked about in the episode, we all have access to all 16 Voice Values. That latent Audacity value is doing something for you, since you’re drawing it up to the top in a way you’re aware of. (I do that with a few of my lower-scoring ones, too.) Oh, we humans. 🙂 Thanks again for the fantastic convo.

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