Category Archives for Writing
How to Blog with Purpose: Thinking Strategically About Content in Your Business
Every day, entrepreneurs around the world ruminate over one question: how can I make my business succeed?
While the steps to success have always puzzled entrepreneurs, the inception of the Internet and the digital information age poses even more conundrums for business owners, both new and seasoned.
How do I create a website? Should I be on social media? What is content marketing? How important is having an email newsletter? What is an opt-in? Do I need to do a webinar?
Using Fiction Techniques to Write Effective Copy
On the surface, copywriting and fiction writing may seem like wildly different things, with completely unique tool sets. Copywriting is often practical, information-driven, and concise, while fiction can be verbose, emotional, and highly stylized.
However, there are many elements that fiction and copywriting have in common. They both need to be engaging, memorable, and attention-grabbing. They both need to know their audience, have a consistent message and voice, and stand out amongst other writings.
Whether you’re a professional copywriter, a fiction writer who writes copy as a day job, or a business owner or other professional who writes their own copy, fiction techniques can help teach you how to make your copywriting captivating, relatable, and highly effective—and can help you reach your target audience in the best way possible.
How to Improve Your Writing by Not Writing
How can my writing possibly improve if I don’t write? Yes, that’s a contradiction, but what I mean by not writing is don’t only write.
It is common for a writer to consider only writing for a period. It may be when you’re stuck or not seeing return on your investment in writing. It may just be that you’ve heard how isolation has worked for others.
Be warned, however: this romantic ideal of focusing only on writing can limit your perspective.
How to Create Engaging Content: 10 Steps to Writing Greatness
Great articles come in all shapes and sizes, from transient internet lists to verbose, lengthy musings in the London Review of Books.
Truly engaging articles, however, don’t happen by accident.
The mark of a great piece of engaging content (for our purposes here, at least) is not how long it is, how fancy the language is, how qualified the author is, or how technical the subject matter is. It’s how the reader feels while (and after) they read it.