Category Archives for Writing

How To Write the Perfect Introduction

Picture this: You have an incredible idea. You think it has beautiful promise, and as you eagerly open your word document, already imagining what the finished product will look like, you run into one little problem. 

You’re stuck on the first paragraph. You can’t even get past the third sentence without backspacing every imprecise word because it sounds horrible.

Well, you’re not alone. Writing an introductory paragraph might be the most challenging task for any writer. The first sentence has to be sharp and witty; an attention-grabbing line to accompany an intriguing headline, but one that can assure the reader that you’re still discussing the topic at hand. The paragraph has to be short yet long enough to present the arguments that will be addressed. It requires creativity and intimate knowledge of what the audience wants.

3 Things You’ll Get Out of a Writing Buddy (And Why That’s Not What Matters)

I write in a bubble. I’m so obsessed with reaching my daily word count, improving my craft, and looking for opportunities to sell my work that I rarely reach out to other writers. Sure, I’ll scroll through Twitter like most other writers, but I don’t build lasting relationships with them. I just don’t have the time. I’ve got enough work on my plate.

At least, that’s what I used to tell myself, until I started paying more attention to what other writers were doing. 

How To Get 10 Pieces of Writing out of One Brilliant Idea

Companies and brands are expected to be everywhere online to engage audiences wherever they are. You have to think about blog and website articles, social media, visuals, and video content.

That can mean dumping a ton of resources and effort into your marketing. It could also mean a disjointed brand image if you or your team are working separately on strategies for each medium.

Thoughtfully repurpose content—especially around your best ideas—to squeeze the most value out of every idea and ensure a cohesive, comprehensive strategy.

Forget Quantity or Quality: Why You Need to Be a Consistent Writer

To write every day is a useful but predictable piece of advice for aspiring writers.

From Jodi Picoult to Haruki Murakami, authors often associate a successful writing career with daily writing. It’s a useful tip because it’s practical, conventional, and easy enough to understand.

This advice, however, teaches you to value only the quantity of your writing—to measure only how many blog posts you can publish in a week, or how many articles you can submit in a month.