Don’t let the way you write about your products descend into a mediocre jargon-fest — put some life and soul into your writing by getting creative.
Unleash your inner word artist and write about your products like Shakespeare wrote about his lovers. Dance, play, evoke, tease — use everything within your powers to get customers genuinely excited about what you’re selling.
A blah product description will leave customers unimpressed, and a badly formulated press release will burn bridges with journalists. Here are 9 creative ways you can spice up your product descriptions or blog posts — banish boring boilerplate copy and start writing like you’ve actually got something to say.