Mobile phones have changed the human attention span forever. Microsoft Corporation’s research found that since the year 2000 (when smartphone use became widespread) the average human attention span has dropped from 12 seconds to eight seconds. Wow — SQUIRREL — that’s less than a goldfish’s nine seconds.
The brain is a talented machine, but it takes us a full 15 minutes to become fully focused on something. When multiple screens are at our fingertips, we can easily become distracted by every detail.
Writing the perfect novel introduction is tricky because you have an average of eight seconds to capture someone. With that in mind, the perfect first line shouldn’t be long-winded. As a reader, I like to browse libraries and bookstores reading the first lines. When I find one I like, I grab it. As a writer, I want to create that same sense of urgency and mystery immediately that makes someone want to take a book home.
As an author, your brand is more than just a cover image, logo, and design scheme.
You’re told by publishers and industry professionals to build a platform and sell your book. When it comes time to act, however, there is little guidance provided for how to do that effectively. Pumping out “buy my book” messages makes you look self-serving and turns readers off.
There’s an entire flavor to branding that a lot of authors miss, and it’s hurting their chances of connecting with their target readers!Continue reading