You’ve heard every piece of advice about how to make your business more visible. And yet, you keep stalling over the cheapest and easiest way to build that visibility: keeping your website updated with regular blog posts.
What’s holding you back? I can hear you now: “I am not a writer! I am a doer!” Guess what? You don’t have to be a writer to keep a blog for your business.
Moreover, you also won’t have to hire anyone to do it for you. No one knows your business and your customers better than you do, so you’re the best person to write for your business.
I can assure you, if you have all that knowledge in your head, you can make this knowledge flow through your fingers and keyboard onto the screen and onto the World Wide Web, which is the right place for it to be, as people look for everything online.
Even if you are a small local business owner, you must be searchable to attract new customers, engage with the existing ones, and build trust for your brand.