So you want to write for an engaged audience, gain new followers, and meet your writing goals, but you’re unsure how to go about it?
Fear not because you are now in the right place.
Whether you are a fiction or nonfiction author, whether you write blog posts, video scripts, emails, case studies—or anything else really—writing for your target readers makes a lot of sense no matter how small they may be in size or number.
New writers or those just starting their writing business or career sometimes make the mistake of trying to write for everybody. This is often because they want to write for a large number of people—all while becoming a successful writer or author overnight.
Unfortunately, writing for everyone doesn’t work because the content produced usually ends up being too generic to appeal to an appreciable number of people or attract and engage any specific group.
But, when you make it a habit to write for your target readers, you can:
Now, let’s look at four steps that can help you write for your target audience, no matter your niche, your genre, or the kind of content you are creating.
So, who exactly are your target readers?
Also known as your target or intended audience, your target readers can be described as a group of people with similar traits, behavior, interests, and needs who get a lot of value from your writing
As soon as you know who they are, go ahead and make sure you can answer these basic questions about your target readers:
In addition, you also need a good knowledge and understanding of their:
The good news is you can identify your target readers when you know the goal and purpose of your writing, carry out a lot of research, and create a reader persona or audience profile.
In addition, you can also study and analyze your competitors’ audience, use social media listening tools like Buzzsumo, and even check out your competitors’ followers on social media.
Once you have a solid knowledge and understanding of your target audience, writing for them will be less challenging.
Are you aware that the definition of valuable content varies from one target audience to another?
You can therefore write for your target readers when you use all you know about them to create content that gives them a lot of value. You can do this in various ways, such as when you:
To create valuable content that’s more engaging to your audience, you can go a step further and use subheadings and bullet points to introduce more white space and make your writing scannable.
You can also use short sentences and paragraphs, support your claims with credible links, and add relevant images like pictures, graphs, charts, and so on.
Another step you can take to write for your target readers is to make your writing available in the different content types and formats they prefer.
There are so many types of content out there:
Remember, even though your target readers may enjoy reading blog posts, case studies, ultimate guides, and so on, don’t be surprised if they also love to watch videos and webinars, listen to podcasts or audiobooks, and also take part in quizzes, polls, and contests.
And, if you write fiction, your target readers may love to read novels and novellas, and at the same time be a lover of short stories and flash fiction.
To achieve your goals as a writer or an author, always do your research to uncover the types of content your audience loves or prefers so that you can make these available to them on a regular basis.
You can also write for your target readers when you use the appropriate tone and language in everything you write.
But what is tone in writing?
Similar to your tone of voice when you speak, the tone of your writing communicates the attitude, feelings, and emotions behind your writing. It can also influence how your readers feel while reading your content and sometimes long after they’ve finished reading.
Different types of tone you can communicate through your writing include those that are formal, informal, friendly, and encouraging. Your tone can also be assertive, curious, worried, neutral, sad, and so on. For example, words and phrases like “hey,” “what’s up,” “see ya” can be used when writing with an informal tone, but these will be out of place when writing with a formal tone.
You can use the proper tone to write for your target audience when you consider all you know about them, the type of message you want to communicate, and the length and structure of your sentences.
In addition, you should also write at their level of understanding: Use the right punctuation and formatting, including words, phrases, and slang terms they already use and are familiar with.
When you use the right tone to write for your target readers at all times, not only will you pass your message across effectively, but your chances of attracting, engaging, influencing, and even converting more of them will increase dramatically.
You can gain the trust and loyalty of your target readers, boost your credibility in your niche or industry, and achieve your writing goals faster when you write for your target audience on a regular basis.
For best results, start by defining who they are, then go a step further and gain more knowledge about them. Next, take everything you’ve learned and use it to create high-quality content that gives them a lot of value.
You can also write for your target readers when you create different content formats they love and also use the right tone and language in your writing.
Bottom line, start writing for your target readers so you can enjoy fantastic rewards and take your writing career to a higher level.
Sola Kehinde is a freelance content writer and ghostwriter for hire. She helps entrepreneurs, professionals and businesses of all sizes build trust and gain more customers with high-quality blog posts, in-depth guides, eBooks and so on. Check out her portfolio to learn more.